Director of Marketing
Lennys Grill & Subs - Memphis, Tennessee, us, 37544Work at Lennys Grill & Subs
Overview
- Apply
Overview
Accountabilities
Lead and Manage :
Internal Creative Services
R&D
Field Marketing
Brand Research & Positioning
Public Relations
Franchisee Communications
Specific Functions
Create, manage, coordinate and execute all marketing strategies and implement tactical plans in support of the Lennys vision and objectives.
Develop unique value propositions, business partnerships, category management, as well as call to action oriented POP, collateral and advertising toward key customer segments that increase brand awareness.
Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.
Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (LTOs, Promos, LSM, Pricing and menu changes).
Conduct and analyze market research to determine competitiveness.
Measure return on marketing investment and implement improvements as required.
Identify, interpret and capitalize on marketing trends.
Manage full franchisee funded marketing budget forecasted annually and by project.
Coach, Mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent.
Develop and prepare key messaging and presentation material for executive committee team.
Advise and work collaboratively with all department heads including operations, legal, development, IT and HR to ensure strategic objectives are understood and aligned.
Specific Skills
Analytical Reasoning; formulation, logic assessments.
Copy writing abilities; review, ideate.
Creative and design aesthetic; process and flow management.
Ability to present and engage multiple functions; internally, with franchisees, public.
Persuasive selling ability.
Planning acumen; prioritization of workload, project sequencing.
Background in sales, marketing, research and branding.
Ability to engage and motivate a diverse staff.
Requirements
5-7 years in a senior leadership marketing role within a complex organization.
Bachelor’s degree in marketing, business, or other related field. Graduate degree in a marketing related field is desirable.
Previous experience with multiple store types (i.e.: free standing, mall food court, strip centers, mall in-line, airport, etc.).
Preferences
Demonstrated track record of accomplishments in QSR restaurant marketing.
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