NIKE
Senior Integrated Brand Media Professional, GC
NIKE - Seattle, Washington, us, 98127
Work at NIKE
Overview
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Overview
Job Description: · Working level lead to support Nike Men, Nike Women or Kids marketing campaigns: · Develops consumer media behavior insights, sets campaign media objectives and strategy, leads media negotiation, and manages media budget to ensure delivery of all campaign KPIs · Leads agency team (10 people dedicated to Nike) on campaign execution timeline and post buy learning · Collaborates with brand team, creative team, platform team, performance media team and etc. to engineer smooth consumer journey and experience · Manages and leads partnership with key media partners for IP (ESP) collaboration Job Requirements: · 8 years’ experience in the media industry. Sharp in strategy, strong Strategic thinking capability. Media agency/ media platform background is a plus · Strong in communication. Confident and motivated with high EQ in communicating with others that embodies team player spirit · Understanding China digital market and overall media landscape · Has solid foundation of media planning skills in digital and understands different social platforms (Douyin, Red, WeChat, etc.) · Data literate to execute reporting and obtain media insights · Comprehensive in PPT and excel, keynote is a plus · Experience in budgeting, forecasting, internal compliance, and process management · Organized and able to handle administrative processes · Passion for sport (Basketball, running, etc.) is key. Street culture/fashion lover is a plus · Sports related industry (esp. sports apparels and shoes) working experience is a plus · Fluent in Chinese and English.