Marketing Coordinator Job at Gateway Fiber in Springfield
Gateway Fiber - Springfield, Massachusetts Metropolitan Area, United States,...
Work at Gateway Fiber
Overview
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Overview
Gateway Fiber is hiring a Marketing Coordinator to enhance, expand, and solidify Gateway’s brand across our growing customer base and supporting our operational goals. The Marketing Coordinator is expected to contribute customer acquisition and retention efforts in the following ways:
- Collaborate and support the marketing department's initiatives with the planning, executing, and tracking of marketing strategies and campaigns such as email, events, social media, and content marketing.
- Create and manage content for digital and print marketing materials including brochures, flyers, blogs, and social/web graphics to support awareness and acquisition focused goals.
- Develops and manages marketing campaigns to enhance the customer experience and improve customer retention across multiple channels (email, direct mail, web).
- Assist in organizing, analyzing, and follow up of customer satisfaction surveys and feedback.
- Support the creation and execution of email marketing campaigns, including designing email campaign templates and asset coordination, and performing quality assurance to ensure accuracy and a cohesive customer experience.
- Assist in coordinating marketing events, trade shows, and promotional activities.
- Monitor and report on the effectiveness of marketing campaigns on an ongoing basis and recommend adjustments as needed.
- Conduct regular market research to identify trends, competitors, and new opportunities.
- Collaborate with cross-functional teams, including sales and customer service, to ensure cohesive marketing efforts and communication.
- Maintain, organize, and optimize marketing asset library.
- Provide administrative support to the marketing department as needed.
- Adheres to all Company standard procedures, policies, and safety practices while performing work activities.
- Other duties as assigned.
What you’ll bring to the table:
- Ability to work within various business systems, extract data, and manage workflows.
- Proven experience (2-3 years) in marketing coordination or a similar role.
- Strong written and verbal communication skills.
- Excellent organizational and multitasking abilities.
- Ability to work independently and collaboratively in a team.
- Detail-oriented with a creative mindset.
- Proficiency in Microsoft Office Suite and marketing software (e.g., Adobe Creative Suite, HubSpot).
- Knowledge of market research techniques and databases.
- Basic understanding of SEO and SEM concepts is a plus.
- Exceptional time management skills and ability to meet deadlines.
- Ability to work with a team or independently and make sound decisions.
- Ability to sit or stand while working for extended periods.
What’s in it for you?
- Seeing your work make a positive difference in the lives of our served communities.
- Competitive salary and comprehensive benefits (medical, dental, vision, paid time-off, flexible environment).
- Locally owned, friendly, innovative company with high growth projections.
- Career development.
- To learn skills and participate in critical projects in all areas of the business.