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Digital Marketing Specialist - SEO Experience Required

Digital Marketing Specialist - SEO Experience Required

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Houston's Inc. is currently hiring for a Digital Marketing Specialist to join our Marketing team. This is an exciting opportunity for an experienced Digital Marketing Specialist to join a growing and dynamic company where they can make a strong impact on the future of the organization. Come be a part of a collaborative and supportive team, and a company with strong values, good work-life balance, and a great company culture. We want our employees to enjoy coming to work every day!

Position Purpose:The Digital Marketing Specialist is primarily responsible for the development, execution, tracking and optimization of digital marketing campaigns via search engine optimization, content marketing, email marketing, and social media marketing to drive traffic, increase brand awareness, and support lead generation.

Compensation:

• $29 per hour
• Discretionary quarterly bonuses
• Employer-paid medical insurance for employee-only
• Employer-paid Life Insurance, LTD, and EAP for employee-only
• Paid sick time, Vacation, and Holiday
• 401k with matching up to 6% (100% on the first 3%, 50% on the next 3%)

Functions or Duties:

• Develop and implement digital marketing strategies aligning with the company’s goals.
• Implement Search Engine Optimization (SEO) best practices to improve website traffic and increase organic search rankings.
• Create, manage, and optimize email marketing campaigns to nurture leads and engage qualified prospects.
• Contribute to content ideation and creation, including blog posts, articles, videos, and social media posts that resonate with the food service industry.
• Develop and maintain a social media presence, engaging with followers, commentors, and reviews as part of social media campaigns.
• Build and optimize landing pages and digital funnels to maximize conversion rates and improve the user experience.
• Collaborate cross functionally with various departments to enhance brand awareness and online reputation.
• Measure and report on the performance of digital marketing initiatives, using Google Analytics and other tools to track KPIs.
• Analyze website traffic and content performance to make data-driven adjustments for continuous improvement.
• Support the development of joint marketing initiatives with strategic partners.
• Participate in cross-functional team projects as needed to support the broader marketing and business development goals.
• Conduct market research to inform campaign strategies.
• Stay current on emerging digital marketing trends, technologies, and strategies through research, self-education and networking.
• Other duties as assigned. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Minimum Qualifications:

Knowledge and Skills

• Familiarity with email marketing, content marketing, and social media marketing
• Proficiency with Google Analytics
• General knowledge of SEO tools such as SEMRush, Ahrefs, Moz Pro, Google Keyword Planner, Google Search Console, Google PageSpeed Insights
• Proficiency with a CMS (WordPress, Experience Builder, etc)
• Ability to manage and optimize business listings such as Google Business Profile
• Well-organized and detail-oriented
• Excellent analytical, and problem-solving skills.
• Excellent verbal and written communication skills

Education and Experience:

• Bachelor Degree in Marketing or equivalent experience required
• Minimum 2+ years of SEO experience conducting keyword research, developing on-page optimization and technical SEO, creating high-quality content, analyzing and assessing effectiveness.
• Google Analytics certification (preferred)
• SEO certification (Preferred)

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this role.

While performing the duties, this position is frequently required to:

• Stand or sit for long periods of time.
• Look at a computer screen and use hands and fingers for keyboard and mouse with fine dexterity and repetitive motion.
• Lift up to 30 lbs occasionally
• Speak clearly and actively listen
• Utilize close vision, distance vision, and the ability to adjust focus.
• Perform complex tasks with very close attention to accuracy and quality.
• Must be able to pass a non-THC drug test and background check.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

Travel: None

Organizational Data:

This position reports to: Director of Marketing

This position directly supervises:None

EEO Statement:

Houston’s Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Houston’s Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training. Houston’s Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Services

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