Thesagegroup
Head of Integrated Marketing Campaigns
Thesagegroup - San Francisco, California, United States, 94199
Work at Thesagegroup
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Overview
Added - 03/03/25 Head of Integrated Marketing Campaigns Marketing/Branding San Francisco, California | Full-Time
Head of Integrated Marketing Campaigns
Do not wait to apply after reading this description a high application volume is expected for this opportunity.
The Sage Group’s client is a software-as-a-service company who enables businesses to provide instant and exceptional service to their customers while maximizing the productivity, efficiency, and performance of their support teams—all through our single seamless platform and who leads the market in AI customer service with their AI product, the most powerful AI customer service agent available, and a fully featured AI enhanced helpdesk for human support. We are seeking a strategic and analytical Head of Integrated Campaigns to spearhead global marketing initiatives. This strategic role is crucial for driving the company's growth and expanding market presence. As a key player in the marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals.
The role: Strategic Campaign Leadership and Pipeline Accountability: Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel. Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics. Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives. Cross-Functional Team Collaboration: Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns. Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect-engagement. Event Attendance and Demand-Generation Campaigns: Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets. Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals. Data-Driven Optimization: Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance. Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals. Innovative Content and Messaging: Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts. Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives. Market Trends and Insights: Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth. Budget Management: Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.
What skills do I need? Extensive Experience in Integrated Marketing Campaigns: 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth. Sales Alignment and Pipeline Accountability: Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations. ABM and Outbound Expertise: Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact. Strategic Thinking and Leadership: Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies. Analytical and Data-Driven: Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements. Collaboration and Influence: Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions. Creative and Innovative Mindset: Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns. Deep Content Strategy Understanding: In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.
Duration:
This is a full-time employee opportunity Location:
Must be located in the San Francisco Bay Area to be on-site in San Francisco Tues and Thurs weekly Compensation:
Competitive salary and benefits offered
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Do not wait to apply after reading this description a high application volume is expected for this opportunity.
The Sage Group’s client is a software-as-a-service company who enables businesses to provide instant and exceptional service to their customers while maximizing the productivity, efficiency, and performance of their support teams—all through our single seamless platform and who leads the market in AI customer service with their AI product, the most powerful AI customer service agent available, and a fully featured AI enhanced helpdesk for human support. We are seeking a strategic and analytical Head of Integrated Campaigns to spearhead global marketing initiatives. This strategic role is crucial for driving the company's growth and expanding market presence. As a key player in the marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals.
The role: Strategic Campaign Leadership and Pipeline Accountability: Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel. Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics. Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives. Cross-Functional Team Collaboration: Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns. Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect-engagement. Event Attendance and Demand-Generation Campaigns: Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets. Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals. Data-Driven Optimization: Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance. Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals. Innovative Content and Messaging: Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts. Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives. Market Trends and Insights: Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth. Budget Management: Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.
What skills do I need? Extensive Experience in Integrated Marketing Campaigns: 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth. Sales Alignment and Pipeline Accountability: Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations. ABM and Outbound Expertise: Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact. Strategic Thinking and Leadership: Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies. Analytical and Data-Driven: Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements. Collaboration and Influence: Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions. Creative and Innovative Mindset: Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns. Deep Content Strategy Understanding: In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.
Duration:
This is a full-time employee opportunity Location:
Must be located in the San Francisco Bay Area to be on-site in San Francisco Tues and Thurs weekly Compensation:
Competitive salary and benefits offered
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