Field Marketing Specialist
Confluent - Baton Rouge, Louisiana, us, 70873![Confluent](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Confluent
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Overview
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day – we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and use the power of data in ways that profoundly impact the way we all live. This impact is our purpose and drives us to do better every day.About the Role:The Field Marketing Specialist will work closely with the regional field marketing managers, marketing operations, as well as SDRs and account executives to help support, execute and track various tactics for field marketing programs - digital programs, events, webinars, regional trade shows, joint partner events, and account-based marketing. The ideal candidate will be a results-oriented self-starter who has a passion for tactical marketing, flawless execution, pipeline generation, experience in enterprise B2B, a data-driven mindset and strong execution skills. This role reports to the Staff Field Marketing Manager - Public Sector.What You Will Do:Provide tactical execution against various field marketing initiatives aimed at converting net new and expansion pipeline for our enterprise and commercial account segments.Support workflows including vendor setup/management, POs/invoicing campaign/event setup, SFDC campaign creation, invite/landing page development, content review, target list development, event support and execution, budget tracking, reporting and dashboards, data analysis, and a variety of other projects.Work closely with the Public Sector field marketing managers to support the execution of integrated programs targeting Public Sector accounts.Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow-up are met.Create enablement materials, communications, PG days, call campaigns, Outreach templates, etc. to increase SDR/AE conversion of field marketing leads to meetings and qualified pipeline.Communicate regularly with various stakeholders to gather inputs and support cross-functional initiatives, proactively report on results.Assist in coordinating cross-functional stakeholder input for the Americas marketing calendar, weekly Sales/SDR updates, and monthly Americas and regional PG council presentations.Report to accurately measure business impact on pipeline/bookings, database growth, and account/persona engagement from field marketing programs.Proactively manage and update the field marketing calendar and budget.What You Will Bring:1-3 years experience in marketing; B2B marketing and technology industry experience preferred.Experience supporting field marketing programs and go-to-market campaigns in a public sector environment.Experience with CRM technology and marketing systems such as Allocadia, Salesforce, Marketo, 6sense, Outreach; experience with Splash registration/landing page tool a plus.Proactive self-starter with a results-driven mentality and ability to execute and track programs aligned to business goals.Data-driven mindset with an understanding of pipeline management and metrics.Strong written and verbal communications skills.Excellent project management skills and ability to manage competing tasks and demands.Ability to travel 25%.What Gives You an Edge:Familiarity with Tableau/Salesforce dashboards and report creation. Experience using Google suite applications.Come As You AreAt Confluent, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.At Confluent, we are committed to providing competitive pay and benefits. This position has an hourly estimated pay of $47-54 / hour. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits.
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