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Storytelling around music-making gear — its cultural impact, development, and creative potential — is at the core of what we do on the Guitar Center Content team. From deep dives into the features of the latest production equipment to an artist’s first impressions of their favorite new performance tools, the Content Producer will help establish new video concepts, as well as aid in existing ones, that amplify Guitar Center’s position in the music community.

As Content Producer, your creativity, understanding of how musicians consume content centered around gear, marketing skills, and production chops will be used for videos across multiple platforms that help further establish our brand as authoritative, relevant, and a vital resource for making informed buying decisions. You will steer the production of these pieces from concept to completion in a highly collaborative environment with members of our Video, Artist, and Social teams. You have a deep understanding of what makes a great story, a strong visual & cinematic aesthetic, experience in a variety of professional production settings, a portfolio that demonstrates your ability to go from idea to execution, and most importantly, a knowledge and passion for music-making.

With a firm grasp of the products we sell, our customers, and the music-making community, you will strategically integrate gear, music, and talent together demonstrating effective storytelling, compelling showcase of our products, and clear communication of their techniques and musical applications to further our efforts in inspiring and engaging our customers, growing our community of musicians, and generating enthusiasm for the brand.

You will report directly to the Sr. Manager of Content and Social Media and work in close collaboration with others in the Content, Production, Artist, Events, Photo, and Social team.

Tasks & Responsibilities

• Produce engaging video content for musicians to educate, inspire, and inform their buying decisions; content that firmly establishes Guitar Center as deeply knowledgeable, authentic, and relevant.
• Develop video treatments, creative briefs, shot lists, and edit outlines that thoughtfully and clearly communicate all aspects of the content being produced for use during pre- and post-production.
• Collaborate closely with others in Content & Social, Video & Audio Production, Artists, Events, and Photo team-members to concept and deliver best-in-class Content.
• Demonstrate a clear understanding of what makes Content connect with consumers and the best practices of what makes Content rank successfully on YouTube and Google.
• Grow The Guitar Center Company’s share of voice in the music-making and pro audio community by contributing to the acceleration of our video output.
• Work with others in the Marketing & Merchant teams to identify content opportunities in support of strategic business initiatives.
• Thoughtfully consider the customer, product, and content treatment that best represents the brand and meaningfully connects with its intended audience and community.
• Develop narratives and recognize storytelling opportunities around the craft of making and playing music to excite others about the resources and power that lies within instruments + production tools.
• Forge and nurture partnerships within the music community to help build brand affinity with musicians.
• Provide timely feedback and reviews during the post-production process.
• Track key performance video KPIs and provide weekly and ad hoc reporting for senior leadership.
• Prepare videos for publishing on YouTube including creation of title, description, tags, etc.

Requirements

Qualifications & Requirements

• A Bachelor’s Degree in Music, Communications, Digital Marketing, Video Production, Journalism, or related fields is preferred but not required.
• 5 to 7 years minimum relevant experience (writing, creative direction, producing, content video production, editorial management, agency/brand experience).
• Deep knowledge of the gear and applications used for music production, recording, DJing and live sound.
• Experience in producing video content within the music industry or musical instrument field.
• Awareness of trends, culture, instruments, gear, and production techniques (both established and innovative/experimental) used in music creation and performance to ensure brand relevancy, authenticity and keeping in step with the music community.
• Comfortable writing short-form copy using SEO best practices guidelines for video descriptions.
• Experience working on sets and a background working in collaborative production partnerships with other creatives.
• Comfortable in a fast-paced environment, coordinating multiple projects simultaneously with hard deadlines.
• Able to understand scope of projects and prioritize workflow.
• Possesses a creative mind with a track record of putting new ideas into practice and delivering results.
• Excellent verbal and written communication skills – able to write, present, and share ideas articulately.
• Able to effectively pitch and clearly communicate concepts.
• Maintain a deep knowledge of the best marketing communication methods and storytelling practices for social and digital platforms.
• Must be proficient in Microsoft Office; experience with Adobe Creative Cloud is a plus.
• Passion for new media trends and technology.
• Must be curious, enthusiastic, and thrive in a highly collaborative environment!

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $60,000 - $75,000/yr depending on background and experience.

The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

About Guitar Center

Guitar Center embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to craft lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job ‐ related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to recruiting@guitarcenter.com.

Position Status

Full-time

About the company

Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in the U.S. With more than 290 stores across the U.S. and one of the top direct sales websites in the industry, Guitar Center has helped people make music for more than 50 years. Guitar Center also provides customers with various musician-based services, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments in many music genres; GC Repairs, an on-site maintenance and repairs service; and GC Rentals, a program offering easy rentals of instruments and other sound reinforcement gear. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 150 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors and students, and Musician’s Friend, a leading direct marketer of musical instruments in the United States.