Cardinal Health
Product Manager, at-Home Marketing
Cardinal Health - Rochester, New York, United States, 14600Work at Cardinal Health
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Overview
Ideal candidates will be based in the Eastern or Central time zone.What Cardinal Health at-Home Marketing Contributes to Cardinal Health at-HomeCardinal Health at-Home provides Home Medical Equipment and Home Health and Hospice teams with comprehensive solutions to better support their patients in the home through supply chain distribution, fulfillment, and partnership.Success in this role requires (a) strong marketing discipline to support pull through of Cardinal Health at-Home value prop to sales enablement email campaigns, (b) ability to bring vision to life with limited direction; (c) project management skills to execute projects while managing budget implications; (d) comfort leading cross-functional projects between sales, marketing and customer service teams inside a matrixed and geographically dispersed (mostly virtual) organization.The role will report to the Senior Manager of at-Home Marketing.ResponsibilitiesExecute against the Cardinal Health at-Home Marketing Strategy by owning both the strategy and execution for marketing in the following HME and HHA channels:Develop email marketing strategies, deploy email marketing, and track email success for nurture campaigns for HME and HHAPresent and share out on email marketing success metrics and opportunities to innovate and reinvent in email marketingMarketing developer and executor of sales enablement tools to ensure that teams have all necessary information for efficient commercialization of the product, in coordination with the Communications team.Ownership and updates of key brand assets such as QBR pitch deck, brochures, and sell sheets, product flyers, one-pagers, launch packets, product category launch kits.Manages sales repository management tool for both channels; HighSpotOwn end-to-end at-Home RFI/RFP process and tools in collaboration with sales repsAnalyzes market research, trends, projections, and innovations to support ideation for new marketing campaigns. Collaborates with marketing and product management teams to integrate commercial, customer, and technical perspectives.QualificationsBachelor's degree in marketing, or equivalent work experience, is preferred.4+ years' experience in marketing, preferred.Prior experience with downstream marketing, specifically email marketingExperience with sharing success metrics of a campaign, apply new learnings from email marketing campaignInfluential, strong communicator and excellent project management skillsExperience working and collaborating with a sales team to identify and prioritize sales enablement tool needs, objectives and goalsAccountable for gaining and driving cross-functional support from all stakeholders, regardless of levelExperience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projectsMaintains a positive attitude with a focus on creative solutions and strong internal partnershipsAbility to prioritize among multiple tasks and self-manageMicrosoft Office experience with an emphasis on Excel and PowerPointTravel required up to 10%What is expected of you and others at this levelApplies marketing knowledge and a thorough understanding of concepts, principles, and marketing capabilities to perform varied tasks and projectsIs detail and technically oriented has understanding and appreciation for the Cardinal Health at-Home business and how they support overall value propWorks cross functionally on complex projects of large scopeDevelops technical solutions to a wide range of difficult problemsCompletes work independently; receives general guidance on new projectsWork reviewed for purpose of meeting objectivesMay act as a mentor to less experienced colleaguesAnticipated salary range: $78,500 - $112,100Bonus eligible: NoBenefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.Medical, dental and vision coveragePaid time off planHealth savings account (HSA)401k savings planAccess to wages before pay day with myFlexPayFlexible spending accounts (FSAs)Short- and long-term disability coverageWork-Life resourcesPaid parental leaveHealthy lifestyle programsApplication window anticipated to close: 03/30/2024 *if interested in opportunity, please submit application as soon as possible.Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.#J-18808-Ljbffr