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Position: Associate Media Planner

Business Unit: Ignited Government

Immediate Supervisor: Media Director, Government

Location: Arlington, VA

Status: Full-Time / Non-Exempt

Description

Ignited Government provides federal and DOD agencies modern approaches to realize their marketing and outreach objectives. With 23 years of experience partnering and supporting government agencies, we understand the complexities of federal, state and local government communications challenges.

We are seeking a detail-oriented, proactive, and eager Associate Media Planner to support the integrated media team. This person will work collaboratively across the agency on multiple clients, ensuring the delivery of accurate and high-quality work. The core function of this role is media planning and buying, campaign execution, maintenance, and reporting.

Responsibilities

• Support team and larger agency with all aspects of media planning, buying, and campaign analysis including but not limited to: pre-campaign research, planning, channel/vendor selection & negotiations, client services, campaign implementation, data analysis, optimization for maximum campaign effectiveness, and post-campaign reporting.
• Compile campaign reports, derive insights, make recommendations, and optimizations to ensure campaign success.
• Manage campaigns consisting of media trafficking, organizing/leading creative kick-off calls, compiling screenshots/proof of placements, live links, etc.
• Process and maintain accurate media billing and invoicing.
• Utilize marketing tools including but not limited to: Google Campaign Manager (ad serving), other Rich Media and Video Ad Servers, Google Ads, Google Analytics, Facebook Ads Manager, comScore, Nielsen, MRI, Kantar, Simply Measured, etc.
• Work within (self-serve) Paid Social and Search dashboards to set-up and manage campaigns (assigning campaign goals, budget, audience targeting, creative and keyword implementation).
• Stay abreast of industry trends and research and share ideas for improved analytics solutions (i.e., new tools, services, etc.).
• Present information to internal and external teams including but not limited to: Client campaign reports/recaps, media presentations, agency/client updates in vendor meetings, etc.
• Utilize current media accounting and 3rd party tracking systems (as well as learn new ones) for campaign reporting and management.
• Collect information for the preparation of media plans including media kits, media costs, syndicated research, and competitive analyses.
• Prepare client estimates and media buy documents for manager review.
• Prepare insertion orders for all media placed (Digital, Video, OOH, etc.) and maintain the current contract, contact files, and media library.
• Follow up with written confirmation to/from media vendors and build strong relationships with industry reps.
• Understand and stay ahead of evolving user behaviors and general consumer trends.

Education

• Bachelor’s Degree in Business, Marketing, Advertising or related discipline; and/or equivalent combination of education, training and related experience.

Qualifications

• U.S. Citizenship.
• Must have the ability to obtain and maintain U.S. Government contractor employment suitability determination (i.e., personnel security clearance).
• Hybrid role; must be able to work on-site in Arlington, VA approx. 3 days/week.

Essential Skills & Experience

• 1 year of advertising agency or media industry experience that provides an understanding of advertising and media planning and buying.
• Hands-on experience in the day-to-day of planning, buying, implementation, analytics, and optimization (primarily digital).
• Proficient understanding of third-party ad measurement and traffic tools.
• Displays a high level of initiative and independent thinking.
• Clear and concise verbal and written communication skills.
• Ability to collaborate with cross-functional teams.
• Well-versed with social media platforms (i.e., Meta, LinkedIn, X).
• Microsoft Office 365 (i.e., Outlook, Word, Excel, PowerPoint).
• Agency Management and Project Collaboration tools.

Please attach your cover letter and resume in .DOC or .PDF formats only.

Equal Opportunity Employer

Ignited provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

E-Verify

Employment is subject to background checks and employment eligibility verification via E-Verify.