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Vice President of Marketing About the Company A leading provider of innovative social media analytics solutions. Industry Internet Type Privately Held, VC-backed Founded 2007 Employees 501-1000 Funding $51-$75 million Categories Internet Analytics Social Media Technology Information Technology & Services Customer Service Enterprise Software Information Collection & Delivery Media & Internet Newspapers & News Services Sales and Marketing Specialties Social Media Social Media Monitoring Analysis Data Social media reporting Social Listening Research Engagement Social Intelligence Social insights Consumer market insights Business Classifications SAAS B2B About the Role Join our dynamic team as the Vice President of Marketing, where you will lead the charge in defining and executing our brand and demand generation strategies. We seek a visionary leader who excels in fostering high-performing teams and embraces a culture of innovation. You will play a pivotal role in aligning marketing initiatives with our strategic business goals, particularly within the mid-market and enterprise segments. Your expertise in B2B marketing will be instrumental as you drive transformational growth through cutting-edge marketing functions such as ABM, SEO/SEM, content marketing, and field marketing. This role is integral to evolving our marketing engine into a powerful revenue driver through engaging multi-channel campaigns, social media optimization, and data-driven decisions to maximize ROI. We are looking for candidates with a minimum of 15 years of experience in demand generation or growth marketing, including at least 7 years of leadership experience. The ideal candidate will possess an in-depth understanding of the buyer's journey and the sales funnel, enabling you to synchronize marketing strategies with sales and overall business objectives. A strong technology background, encompassing CRM, marketing automation, and ABM platforms, is essential, along with the ability to manage substantial budgets effectively. Exceptional communication skills are crucial, as you will collaborate closely with our executive team, providing insights and recommendations that shape our company's future. Hiring Manager Title President Travel Percent Less than 10% Functions Marketing