Senior Digital Marketing Specialist
The LaSalle Group - Deerfield, Illinois, United States, 60063Work at The LaSalle Group
Overview
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Overview
We are seeking a highly skilled and experienced
Senior Digital Marketing Specialist
to join their dynamic marketing team. This individual will play a pivotal role in driving their digital advertising efforts across various platforms, including Google Ads, Bing Ads, Amazon Ads, Facebook Ads and more. This
Senior Digital Marketing Specialist
will have a proven track record of managing successful digital marketing campaigns and a deep understanding of the latest trends and best practices in digital advertising.
Senior Digital Marketing Specialist Responsibilities:
Develop, implement and manage comprehensive digital marketing strategies to drive brand awareness, engagement and conversionsCreate, monitor and optimize digital advertising campaigns across multiple platforms (Google Ads, Bing Ads, Amazon Ads, Facebook Ads, etc.)Conduct keyword research and develop targeting strategies to maximize ROIAnalyze campaign performance data and generate actionable insights to improve campaign effectivenessCollaborate with cross-functional teams, including creative, sales and product teams, to align marketing efforts with overall business goalsStay up-to-date with industry trends, emerging technologies and best practices in digital marketingManage budget allocation and ensure efficient use of resources to achieve marketing objectivesProvide regular reports on campaign performance, including KPIs, ROI and other relevant metrics
Senior Digital Marketing Specialist Requirements:
Bachelor's degree in Marketing, Business or a related field2+ years of experience in digital marketing, with a focus on digital advertisingProven experience managing successful campaigns on Google Ads, Bing Ads, Amazon Ads, Facebook Ads and other relevant platformsStrong analytical skills and the ability to interpret data to drive decision-makingExcellent communication and collaboration skillsHighly organized with strong project management abilitiesProficiency in digital marketing tools and platforms (Google Analytics, AdWords, Facebook Business Manager, etc.)Certification in Google Ads and/or other relevant digital marketing certifications is a plus
If you are a skilled
Senior Digital Marketing Specialist
with a passion for driving results through strategic digital advertising, we would love to hear from you. Apply today to be considered for thisposition!
Thank you,
Lizzy BannPrincipal, Marketing RecruitingLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.