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Assistant Director of Marketing - Content & Engagement

Assistant Director of Marketing - Content & Engagement

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Job Summary

The Assistant Director of Marketing – Content & Engagement develops authentic and engaging content across digital platforms and in print materials. Additionally, they work to ensure the physical space is on brand and conveys the school message. They blend visual storytelling, writing, and community connection to highlight the people and values that define the Pacifica experience. They are a strong writer, social media strategist, and multimedia content producer with a heart for storytelling and excellence. They help tell the Pacifica story.

Reports to:

Director of Marketing

Employment Type:

Full-Time Staff, Exempt

• Ownership and enthusiasm for the school’s mission and values.
• Advance the strategic plan’s operations-level items at the direction of the School Head.
• Perform duties and responsibilities as described in the job description.
• Uphold the school’s professional standards of personal presentation, punctuality, professional courtesy, and discretion.
• Represent the school effectively to its constituents.
• Maintain a professional demeanor on and off campus.
• Maintain professional credentials, as appropriate.
• Honor the confidentiality of school, student, family, and employee information.
• Comply with all policies and procedures.
• Work effectively with colleagues and direct supervisor
• Be involved in the greater life of the school community
• Develop and maintain positive/professional relationships with students, administrators, parents and colleagues.

Key Responsibilities:

• Lead content creation across digital channels: email, social media, video, and photography.
• Write and edit compelling stories that communicate the mission, student life, and community impact.
• Develop and manage a content calendar aligned with academic and advancement cycles.
• Manage social media platforms and cultivate engagement with students, parents, alumni, and faculty.
• Coordinate with video firm to plan, script, and produce video content.
• Coordinate with our graphic design firm to produce marketing materials - print, clothing, facility..
• Work closely with the internal advancement team (marketing, admissions, and development) to integrate storytelling initiatives between departments.
• Create and deploy targeted email campaigns to support admissions, development, events, and department initiatives. Write the Pacifica Weekly, the Head of School News, and regular admissions emails.
• Capture or curate images that align with brand standards and storytelling goals
• Work with the marketing team to ensure brand management across all school departments.
• Review all external communications, ensuring consistency of messaging, brand compliance, and timing of communications.
• Work collaboratively with and get to know faculty, staff, students, parents, and leadership to uncover and elevate great stories. Become familiar with major events, classroom setting & content.
• Provide event support across all advancement departments - marketing, admissions, and development.
• Work collaboratively with the admissions, development and marketing department to ensure the advancement department functions as a cohesive unit.
• Help drive admissions inquiries, applications, and enrollment for mission-fit students who can afford tuition.

Qualifications:

• Bachelor’s degree in Communications, Journalism, Marketing, or related field
• 3+ years of experience in content creation, social media, or digital communications
• Exceptional writing, editing, and storytelling skills
• Experience with Adobe Creative Suite, Canva, email marketing tools (e.g., Mailchimp or Constant Contact), and social media scheduling platforms
• Photography and basic video production experience preferred
• Passion for storytelling that highlights people, mission, and culture
• Strong interpersonal and communication skills
• Alignment with the values and mission of Pacifica Christian High School

Personal Characteristics

The Assistant Director of Marketing is a person mature in Christian faith,

who values and understands the liberal arts within a high school context, and can effectively

communicate the mission of the school to external audiences and networks. They will exhibit integrity, spiritual depth, possess management and administrative gifts, exhibit enthusiasm and high energy for the task, understand the diverse constituencies of Pacifica, communicate with warmth and understanding, work as a member of a team, and enjoy the challenge of consistently improving the school’s efforts to communicate its mission, core values, strategic plans and plan events that foster the mission and promote community.

The ideal candidate is also mature in Christian faith, with significant, sustained investment in a local church community and a life rich in devotion and/or spiritual discipline. We expect all Pacifica employees to support our community-wide project by using academics, extracurriculars, and personal relationships as a means of grace to help all involved become more fully human in the recognition and restoration of the image of God within us.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education

• Industries

  Education Administration Programs

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Medical insurance

Vision insurance

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