Experienced Performance Marketing Consultant (Contract Basis)
Webflow - San Francisco, California, United States, 94199
Work at Webflow
Overview
- View job
Overview
Location: Remote US Temporary contract engagement Time type: Up to six month engagement up to approx. 40 hours per week Length of contract: Up to six months This engagement is project-based and requires an experienced expert who can manage advertising spend efficiently while maximizing return on investment. Key Deliverables: Strategically expand Webflow's paid marketing efforts, focusing on scaling acquisition and maximizing spend efficiency. Consult on developing and implementing targeted acquisition strategies across a variety of digital ad platforms, including Google Ads, Microsoft Ads, LinkedIn, Facebook, and Quora. Manage and refine large-scale paid acquisition campaigns, with an emphasis on growth and return on investment. Design, execute, and evaluate growth experiments, ensuring alignment with project objectives. Collaborate with the Data Science team on a project basis to enhance metrics for LTV and payback periods. Partner with the creative team to produce scalable, high-performance marketing assets. Qualifications: The Performance Marketing Contractor should demonstrate: Experience in scaling paid acquisition campaigns across various digital platforms with various clients. Ability to analyze campaign data, extract insights, and refine campaign strategies. Proficiency in developing KPIs to evaluate campaign impact and inform strategic planning. Knowledge of attribution models and analytical tools such as Tableau, Amplitude, and Segment. Practical skills in Excel, Google Sheets, HTML, JavaScript, SQL, and Python. Please note: As this is an independent contractor engagement, the role does not include employee benefits. The consultant will be responsible for their own business expenses and insurance. This contract position is project-specific for a term of 3 months (expected to finalize this project within this timeframe), with the consultant's expertise focused on achieving the outlined marketing objectives for Webflow.
#J-18808-Ljbffr