Manager, Social Media
The EW Scripps Company - San Diego, CA
Work at The EW Scripps Company
Overview
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Overview
Join the Scripps Health team and work alongside passionate caregivers and provide patient-centered healthcare. Receive endless appreciation while you build a rewarding career with one of the most respected healthcare organizations nationwide.
Why join Scripps Health?
AWARD-WINNING WORKPLACE:
- #5 in Fortune Best Workplaces in Health Care 2023
- #78 in 2023 PEOPLE Companies that Care
- #95 in Fortune 100 Best Companies to Work for 2023
- Nearly a quarter of our employees have been with Scripps Health for over 10 years.
Qualifications
Required Education/Experience/Specialized Skills:
- Bachelor's degree in marketing, communication, digital media or related field or 4+ years of professional experience in planning, managing and executing web, digital or social media initiatives, and paid campaigns.
- Extensive experience with prevalent social media platforms and digital marketing.
- Excellent writing, editing and optimization skills.
- Working knowledge of analytics tools and expertise in measuring ROI of organic and paid social.
- Knowledge of digital marketing best practices and understanding of digital production processes.
- Expertise in digital content creation.
- Expertise in social targeting and retargeting.
- CRM system experience.
- Expertise in paid social campaigns across channels, including Facebook, Instagram, Twitter, YouTube, LinkedIn and Yelp.
- Experience managing vendors including Yelp, Facebook, reputation management companies and social scheduling platforms.
- Expertise in reputation management best practices, including social media communities and review responses.
- Healthcare experience.
- Familiarity with website development; content management systems; video and podcast production; user interface and information architecture, graphic design and layout; branding, SEM, and digital advertising.