Marketing Communications Specialist II
Tremco - Beachwood, Ohio, United States, 44122Work at Tremco
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Overview
EDUCATION REQUIREMENT:Bachelor's Degree from four-year college or university with a major in Marketing, English, Journalism, Communications, or related field.
EXPERIENCE REQUIREMENT:Two to four years' related experience and/or training such as internships in business, marketing, or technical writing.Experience with graphic design tools (good working knowledge of Adobe Creative Suite) for creating a variety of marketing materials: brochures, sell sheets, print or digital advertisements, social media posts, media pitches, press releases, and/or blogs.A portfolio of published writing and graphic design projects is required.Experience in construction or related industry is preferred but not required.
CERTIFICATES, LICENSES, REGISTRATIONS:Certifications in Adobe Creative Suite, content marketing, digital marketing and/or marketing automation are a plus, but not required.
OTHER SKILLS, ABILITIES, AND QUALIFICATIONS:Excellent verbal and written communication skills with an ability to write clear and concise copy for a variety of audiences and media - print and digital - using original or innovative techniques or style.Demonstrated ability to think strategically and develop compelling marketing pieces and campaigns tailored to target audiences, ensuring alignment with overall business objectives and achieving measurable results.An eye for detail and strong proofreading and editing abilities.Web content writing proficiency including development of SEO-rich content and effective use of graphics, images, videos and statistics to achieve intended performance targets.Good working knowledge of digital marketing strategies for advertising, social media and email with an understanding of analytics.Strong research skills to ensure content satisfies audience needs and SEO standards.Ability to think creatively and develop new copy and design concepts, graphics and layouts.Proficiency with graphic design software including Adobe Creative Suite (InDesign, PhotoShop, Illustrator, Actrobat).Solid working knowledge of Microsoft Office including Word, PowerPoint and Excel.Ability to respond effectively to sensitive inquiries or complaints.Excellent time management and organizational skills.Ability to work independently and in team settings and to establish and maintain cooperative working relationships with co-workers.Organized and results-oriented, take-charge individual with a strong sense of urgency and an ability to manage multiple priorities and meet deadlines consistently.Ability to coordinate with cross-functional teams and utilize internal resources and third parties/vendors for the flawless execution of projects, ensuring that projects are delivered on time, within scope and within budget.Ability to collaborate with content marketers as well as the digital team (marketing automation, social media, SEO and digital analytics specialists) to ensure alignment of messaging and performance of content.Available for occasional travel for tradeshows and conferences and to jobsites to assist photo/videographer with shoots or interviews.Familiarity with print production.
PHYSICAL DEMANDS:
Incumbent must be able to stand, walk, sit, use hands, reach, talk, hear, and lift up to 10 lbs.BENEFITS AND COMPENSATION:The salary range for applicants in this position generally ranges between $58,500 and $74,000. This range is an estimate, based on potential employee qualifications, operations, needs, and other considerations permitted by law. The Company offers a variety of benefits to its employees, including but not limited to health insurance, paid holidays, paid time off, 401(k) Savings and Trust & Plan with company match, Company Pension Plan, Performance Based Bonus/Commission, and continuing education.All qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.