AKOOL
Digital Marketing Strategist
AKOOL - Palo Alto
Work at AKOOL
Overview
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Overview
Join to apply for the Digital Marketing Strategist role at AKOOL .
Responsibilities include:
- Collecting and analyzing market data on user behavior, market trends, and campaign performance to design data-driven marketing strategies that optimize Ads performance to drive user acquisition, retention, and engagement on Akool's website and social media platforms.
- Conducting detailed market research and competitor activity analysis to understand audience preferences within the AI-driven visual content creation economy, identifying emerging trends and opportunities to tailor marketing initiatives, optimize Akool's platform adoption, and increase impressions, clicks, and conversions to enhance website traffic.
- Developing engaging content for articles, blogs, stories, and social media to attract and engage target audiences, ensuring all visual and messaging elements adhere to updated brand guidelines and elevate public perception.
- Spearheading comprehensive brand ad strategies and directing paid media campaigns across major platforms (LinkedIn, X, Facebook, Instagram, YouTube, TikTok), ensuring consistent voice, tone, and style that reinforce Akool's brand identity.
- Building and managing partnerships with vendors, influencers, creators, and agencies to identify high-performing creators, monitor campaign ROI, and optimize creator onboarding and engagement strategies.
- Managing and optimizing monthly marketing campaign budgets, tracking KPIs such as ROAS, CAC, and user engagement metrics to ensure effective resource allocation and impactful campaign performance.
- Collaborating with other teams to plan and execute digital marketing campaigns for new product and feature launches, ensuring seamless alignment across teams.
- Preparing in-depth ad performance reports on marketing campaigns, synthesizing data insights into actionable recommendations for leadership's strategic decision-making and platform development.
- Staying updated on the latest marketing and promotional tools and technologies, especially new online marketing tools.
Seniority level
- Entry level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Software Development
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