Vice President, Creator Economy + Influencer Marketing
United Entertainment Group - Long Island City, New York, United States, 11101![United Entertainment Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at United Entertainment Group
Overview
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Overview
Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.RESPONSIBILITIES:
The VP will be responsible for developing an ownable and differentiated POV for creator and influencer marketing including methodology and measurement.Execute innovative influencer and content creator campaigns with digital influencers, as well as overseeing and activating influencer campaigns alongside account teams for blue chip clients.Act as oversight of a dedicated team who are responsible for all campaigns for a varied portfolio of brands, ensuring a high quality of work output across all deliverables while adhering to deadlines and budget parameters of the full life cycle of the program (strategy development, research, creative oversight, management of execution and delivery of work).Provide guidelines on measurement methodology.Provide direct input and management on marketing initiatives across diverse set of clients and industry verticals including beauty, fashion, food & beverage & lifestyle.Ongoing business development and growth within the portfolio based on key client relationships, opportunistic pitches, ideation and overall quality/health of the business.Provide client counsel and advise different clients on the best influencer and creator content strategies based on metrics and a sound business case for their particular brand.Manage campaign evaluation, highlighting strengths and identifying opportunities to improve future campaigns.Directly manage two or more team members, their career growth and performance reviews as well as regular developmental and support needs.
QUALIFICATIONS:
Minimum of 8+ years of experience relevant to the role and industry with strong work examples in the CPG, beauty, lifestyle, food & beverage, sports space. A deep knowledge of influencer marketing and creator content including casting, creative briefs, pricing and valuation, term development and platform performance.Experience evaluating, negotiating, briefing, planning and procurement of influencer or creator partners.Strong understanding of social media platforms, trends, contracting, content creation oversight and risk evaluation, measurement approaches.Ability to manage the budgets and interdisciplinary account teams on large and small clients which operate both domestically and internationally.Experience managing account profitability, new business solicitation, and quality of account service and employee development within an agency setting.Superior written and verbal communications skills along with the proven ability to consistently make sound judgments and effectively motivate and manage teams.Strong collaborator and mentor with the ability to bring out the best in agency talent to produce great work for clients.Strong work ethic with the ability to confidently present and sell recommendations along with excellent delivery.
$95,000 - $156,000 a yearAn employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.#LI-JT3United Entertainment Group is a global entertainment, sports and lifestyle marketing agency and part of the DJE Holdings network. UEG creates breakthrough marketing with the people, properties and platforms that shape culture, and has been recognized with industry awards including Cannes Lions, Clios, OneShow, Sabre Awards, Tellys, and more. UEG, founded in 2007, is headquartered in New York with offices in Los Angeles, Chicago, Dallas, London, Hamburg and Tokyo and works with FORTUNE 500 companies, celebrities, athletes and leading media properties.For more information visit http://www.uegworldwide.com.Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose) and, if hired, present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.United Entertainment Group is committed to diversity, equity and inclusion and proud to be an equal opportunity employer. We welcome and encourage racially and ethnically diverse people, members of the LGBTQ community, veterans, parents, individuals with disabilities and members of any and all protected classes to apply.
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