Sr Digital Marketing Specialist
Bio-Techne - Minneapolis, Minnesota, United States, 55400Work at Bio-Techne
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Overview
Job LocationMinneapolis MN - Minneapolis, MN
Description
Bio-Techne is a
Global Developer, Manufacturer, and Supplier of High-Quality Reagents, Analytical Instruments, and Precision Diagnostics.
At Bio-Techne, we are laser focused on purposeful innovation that leads to better answers. We empower scientists and clinicians in Life Sciences and Clinical Diagnostics by providing high quality reagents, cutting edge instruments, and precision diagnostics coupled with unrivaled scientific and technical support services. By joining the team, you will have a real impact on future cutting-edge research. Together, let's unlock the possibilities of science.
POSITION SUMMARY
The Sr. Digital Marketing Specialist - Paid Search is a highly skilled, initiative-taking digital superstar that supports a designated division of Bio-Techne, driving paid search success and revenue growth for a robust portfolio of 500K+ products. Our ideal team member will have extensive experience understanding cross-channel digital marketing strategies, plus managing and optimizing paid search campaigns across Google/Bing ads. They are a self-starter and comfortable contributing cross-functionally to help drive recommendations to drive business objectives. They present their ideas during team meetings, strategy planning sessions and can lead discussions for paid search recommendations within the broader digital marketing group as well as the division. The Sr. Specialist stays ahead of the latest technologies and trends, and consistently tests new things to refine the paid digital strategy based on best performance to achieve business unit goals.
ESSENTIAL FUNCTIONSDefine and execute paid digital marketing strategy of moderate/high complexity across search, display, video, etc.Measure and report performance of all paid digital campaigns, and assess against goals (ROI and KPIs)Collaborate with business unit and digital team on new and creative paid strategies to support growthConduct keyword research and optimize across various business units to ensure ads target the appropriate termsProduce content recommendations for new and existing ads in addition to landing pagesProvide creative direction for video and display assetsBuild new campaigns, evaluates performance, and finds opportunities for optimizations in paid search platformsAssist in training and serve as a lead SEM resource for Digital Marketing SpecialistsWork with channel manager and cross-functionally to prioritize paid digital efforts, ensuring priorities are executed in a timely mannerResponsible for presenting paid search performance, strategic optimization and growth opportunities to key stakeholders and leadersIdentify and create plans for implementing process improvementsDemonstrate EPIC values in daily workAdditional duties as assignedQualifications
JOB QUALIFICATIONS
Education and Experience:
This position requires a B.A./B.S. degree and 3-6 years of professional experience or a combination of education, experience and training which provides the necessary background for performing the work.Knowledge, Skills, and Abilities:
Google Ads certifications required for search and display networkStrong understanding of Google Analytics 4, certification requiredDirect experience managing and optimizing multiple accounts with extensive sets of ad groups, ads and keywordsStrong core strength in analytics and developing data driven strategiesAbility to analyze data, measuring and reporting on KPIs, and executing on recommendationsEffective communication and relationship building skills across broader teams and with key business stakeholdersComfortable writing and/or reviewing ad copy with the ability to adjust based on performance insightsAbility to work in an agile, collaborative team environmentAbility to work autonomously and make decisions with little oversight from managementAbility to independently troubleshoot issues of moderate complexityPassionate about staying up to date on newest paid digital trends and a curiosity for testing new ideasPrevious experience in search engine optimization with a strong understanding of SEO/SEM cross-channel strategyFamiliarity with SEO best practices, trends, and toolsFamiliarity with optimizing landing pages and A/B testing preferredScience background a plus, but not requiredWhy Join Bio-Techne:
We offer competitive salaries along with extensive medical, vision, and dental plans for you and your family starting on day one!We invest in our employees' financial futures through 401k matching and an employee stock purchase plan.We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Bio-Techne is an E-Verify Employer in the United States.