Papa John's
Manager, Social Media
Papa John's - Atlanta, Georgia, United States, 30383
Work at Papa John's
Overview
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Overview
Job Summary
The Manager, Social Media is responsible for planning, implementing and evaluating social media strategies, campaigns and tactics for Papa Johns brand, in partnership with Director, Brand Engagement. This role develops and manages branded content for social media channels in partnership with social media agency and in-house content creator(s). This role is also responsible for educating system on social media and acts as consultant for franchisees on their local social media presence.
Duties and Responsibilities
Manages all aspects of the brands’ social media communities and speaks on behalf of the brand within social media channels.
Partners with internal and external creative teams to develop and execute content for all social media channels, including editorial and photo/video content
Works closely with PJI digital marketing, outside media representatives and agencies in development of real-time, socially relevant promotions and one-to-one communications that increase online buzz about the brand.
Educates system on social media benefits and risks and acts as consultant with franchisees on their local social media efforts.
Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media campaigns and strategy.
Monitors trends in social media tools and applications, and stays current on constantly evolving social media ecosphere and identifies opportunities for the brand.
Identifies opportunities and/or threats in user generated content surrounding our brand, report to appropriate parties.
Manages relationship with Operations Call Center on shared issues and responses.
Provides top level customer service experience on all channels.
Follows developments in quick service industry in order to implement relevant social media communications strategies.
Education, Experience & Certifications
Bachelor’s degree required
At least five (5) years Marketing/PR experience working with external audiences
Minimum of three (3) years of significant involvement managing social media required.
Experience with QSR/pizza industry preferred
Functional Skills
Ability to collaborate with agencies to develop and communicate social media messages that engage consumers
Ability to evaluate and provide feedback on creative ideas in a way that improves the quality and effectiveness of the work and maintains strong working relationship with internal resources and agency partners
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Thrives in an environment where multiple projects are managed to on-time delivery
Driven by the opportunity to solve business problems with creative thinking
Strong communication skills and ability to speak and write concisely and effectively
Ability to work independently and as a member of a team; collaborate with other departments and team members.
Analytical Skills: effectively uses data to generate insights for operations excellence
Our Values
EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork
DO THE RIGHT THING – Integrity, Character and Community
PEOPLE FIRST – Customer and Team member Focus
INNOVATE TO WIN – Think Differently and Lead Change
HAVE FUN – It’s Pizza, It Has To Be Fun!
Our Core Competencies
CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.
CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.
BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.
WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.
It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.
The Manager, Social Media is responsible for planning, implementing and evaluating social media strategies, campaigns and tactics for Papa Johns brand, in partnership with Director, Brand Engagement. This role develops and manages branded content for social media channels in partnership with social media agency and in-house content creator(s). This role is also responsible for educating system on social media and acts as consultant for franchisees on their local social media presence.
Duties and Responsibilities
Manages all aspects of the brands’ social media communities and speaks on behalf of the brand within social media channels.
Partners with internal and external creative teams to develop and execute content for all social media channels, including editorial and photo/video content
Works closely with PJI digital marketing, outside media representatives and agencies in development of real-time, socially relevant promotions and one-to-one communications that increase online buzz about the brand.
Educates system on social media benefits and risks and acts as consultant with franchisees on their local social media efforts.
Analyzes campaigns and translates anecdotal or qualitative data into recommendations and plans for revising social media campaigns and strategy.
Monitors trends in social media tools and applications, and stays current on constantly evolving social media ecosphere and identifies opportunities for the brand.
Identifies opportunities and/or threats in user generated content surrounding our brand, report to appropriate parties.
Manages relationship with Operations Call Center on shared issues and responses.
Provides top level customer service experience on all channels.
Follows developments in quick service industry in order to implement relevant social media communications strategies.
Education, Experience & Certifications
Bachelor’s degree required
At least five (5) years Marketing/PR experience working with external audiences
Minimum of three (3) years of significant involvement managing social media required.
Experience with QSR/pizza industry preferred
Functional Skills
Ability to collaborate with agencies to develop and communicate social media messages that engage consumers
Ability to evaluate and provide feedback on creative ideas in a way that improves the quality and effectiveness of the work and maintains strong working relationship with internal resources and agency partners
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Thrives in an environment where multiple projects are managed to on-time delivery
Driven by the opportunity to solve business problems with creative thinking
Strong communication skills and ability to speak and write concisely and effectively
Ability to work independently and as a member of a team; collaborate with other departments and team members.
Analytical Skills: effectively uses data to generate insights for operations excellence
Our Values
EVERYONE BELONGS – Diversity, Equity, Inclusion and Teamwork
DO THE RIGHT THING – Integrity, Character and Community
PEOPLE FIRST – Customer and Team member Focus
INNOVATE TO WIN – Think Differently and Lead Change
HAVE FUN – It’s Pizza, It Has To Be Fun!
Our Core Competencies
CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence
RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.
CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.
BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.
WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.
It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.