Digital marketing manager
Mercy - Edgemere, Maryland, United States,![Mercy](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Mercy
Overview
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Overview
Must possess a Bachelor’s degree in Marketing, Mass Communication or JournalismMust possess 5 years of marketing experienceMust have previous experience with digital marketing, content marketing and / or social media advertisingResponsibilities
Primary responsibilities will include website content management, digital design and writing, as well as support for a range of digital media initiativesInitiates, develops and executes strategies on various digital platforms to generate patient volumeWrites, creates and posts clear, concise, grammatically correct strategic content for marketing channels and institutional websites, maintaining brand voice, standards and appropriate messagingDemonstrates knowledge of content management systems (Sitecore preferred) to perform website updates and improvements, while maintaining an optimal user experience and achieving key metrics and conversionsSupports ongoing efforts of SEO strategies and online reputation managementSupports paid advertising campaigns and organic initiatives on social media channelsManages video and photo projects for physicians, Centers of Excellence and other Mercy entitiesCoordinates scriptwriting, filming and editing to execute digital marketing strategiesConducts regular audits and maintains databases to support content strategyWorks with internal marketing team to identify opportunities for enhanced, cohesive promotion of service lines and community locationsProvides support as needed to Marketing Department leadership on various initiatives, including physician marketing, internal communication and special eventsSummary: This position is responsible for marketing Mercy Health Services, including Mercy’s Centers of Excellence and Primary Care Physician Enterprise. Option for hybrid (remote / in-office) work arrangement following probationary and cultural integration period.Requirements
Must possess a Bachelor’s degree in Marketing, Mass Communication or JournalismMust possess 5 years of marketing experienceMust have previous experience with digital marketing, content marketing and / or social media advertisingMust possess demonstrated skills with content management systems (Sitecore preferred)Mercy Health Services is sponsored by the Sisters of Mercy. We are an Equal Opportunity Employer (EEO) recruiting talent for Mercy Health Services, which serves the greater Baltimore Metro and surrounding Maryland areas.
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