Synoptek
Portfolio Marketing Director
Synoptek - Denver, Colorado, United States, 80285
Work at Synoptek
Overview
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Overview
Overview
We think globally, act locally. As a Managed Services Provider, Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client-base to grow and transform their businesses. We are excited to have experienced continuous growth and in keeping with that momentum we are seeking to add talent to our team.
When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, results growth, and clarity.
Position Overview
This is an amazing opportunity to work with one of the fastest growing Managed Services Providers. We are a company with a heart and soul dedicated to the ongoing success and growth of our employees and continued business success of the customers we support. We foster a fun and connected environment with employee benefits extending beyond general compensation and into company sponsored events and an invested culture of learning.
The Portfolio Marketing Director is responsible for collaborating closely with stakeholders across Practice Areas, Business Units, Sales, and Client Advisory teams, as well as members of our global marketing team to own the messaging and solutioning strategy for our internal teams, partners, prospects and customers.
Additionally, the person in this role will lead market research, develop positioning, sales enablement materials, and guide strategy and content development for campaigns that fuel our revenue engine.
Duties and Responsibilities Develop and manage compelling portfolio messaging and positioning for internal and external audiences, including partners, prospects, and customers-across both horizontal and vertical solution areas, ensuring Synoptek stands out in the marketplace. Conduct market research and competitive analysis to identify emerging trends, discover market opportunities, and refine messaging for Synoptek's broad service offerings. Define market segmentation, target audiences, and buyer personas to guide effective messaging and go-to-market (GTM) strategies. Leverage customer insights and market research to inform GTM strategies, messaging, packaging and service enhancements. Create and maintain a comprehensive "bill of materials" to support the development of enablement resources and communications for internal teams and partner channels. Lead and coordinate end-to-end GTM planning and execution, collaborating with cross-functional teams in marketing plus Practice, Industry/BU, Sales, SDR, Campaigns, Client Advisory, Content, and Alliance Partners. Develop sales plays and enablement materials, including segmentation strategies, messaging frameworks, and supporting assets in sales playbooks. Collaborate with marketing teams and channel leads to maximize the impact of available channels, drive content development, and amplify Synoptek's presence across key touchpoints. Monitor and analyze performance metrics to assess the success of GTM initiatives, optimize strategy, and drive measurable business outcomes. Own enablement of sales teams to understand the value of our products and competitive solutions This job description is not designed to be a comprehensive list of the duties and responsibilities required of the employee in this position, as duties, responsibilities, and activities may change at any time with or without notice. Education
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred. Job-related Experience
Customarily has at least 10 years of experience in marketing with at least 5 years' experience in product or portfolio marketing. Experience as a consultant or in Managed Services industry a plus. Job-related Skills/Attributes
Synoptek core DNA behaviors: Clarity
:
Possesses excellent communication skills, makes a concentrated effort to speak the customers language. Ability to field questions with concise, well-constructed responses OwnIT:
Shows integrity, innovation, and accountability in completing daily assignments Results
:
Solutions focused and driven to resolve conflict quickly and precisely. Proactively looks for opportunities to contribute to the company's business goals Growth
:
Willing to learn and ask questions. Constantly looking for new ways to improve yourself. Ability to adapt and grow in a fast-paced environment Team:
Embraces both customers and colleagues as team members. Ability to be flexible, respectful, engaged and collaborative Ability to translate messaging and customer needs into short-form and long-form content deliverables, including a showcase of work delivered elsewhere. Strong ability to analyze data, identify trends, and translate insights into actionable strategies. Self-starter mentality with a hunger to find opportunities and take ownership to deliver results. Familiarity with product marketing fundamentals, audience segmentation, and positioning frameworks. Skilled in managing stakeholders across departments to achieve shared goals. Deep understanding of the sales cycle and working with sellers and other GTM teams. Ability to leverage data to proactively identify opportunities and drive impactful results.
Working Conditions
We live by the motto 'work hard, play hard' and strive to support our employees in both their professional and personal goals. We believe that by hiring the right people, leading process improvement, and leveraging technology, we achieve superior results.
Work is performed primarily in an office or remote environment. May be subject to time constraints and tight deadlines. May require occasional travel.
Salary Range
The following information is required by the Colorado Equal Pay Transparency Act and applies only to individuals working in the state of Colorado. The anticipated starting pay range for Denver, Colorado applicants for this role is $146,368.71-175,725.98 with a median of $161,017.66. Actual compensation is impacted by a number of factors including, but not limited to, skill set, level of experience, specific work locations and any potential licenses and certifications required for that role.
EEO Statement
We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, veteran status, sexual orientation, gender identity, marital status, pregnancy, genetic information, or any other characteristic protected by law and will not be discriminated against on the basis of disability. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.
FLSA
Exempt
We think globally, act locally. As a Managed Services Provider, Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client-base to grow and transform their businesses. We are excited to have experienced continuous growth and in keeping with that momentum we are seeking to add talent to our team.
When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, results growth, and clarity.
Position Overview
This is an amazing opportunity to work with one of the fastest growing Managed Services Providers. We are a company with a heart and soul dedicated to the ongoing success and growth of our employees and continued business success of the customers we support. We foster a fun and connected environment with employee benefits extending beyond general compensation and into company sponsored events and an invested culture of learning.
The Portfolio Marketing Director is responsible for collaborating closely with stakeholders across Practice Areas, Business Units, Sales, and Client Advisory teams, as well as members of our global marketing team to own the messaging and solutioning strategy for our internal teams, partners, prospects and customers.
Additionally, the person in this role will lead market research, develop positioning, sales enablement materials, and guide strategy and content development for campaigns that fuel our revenue engine.
Duties and Responsibilities Develop and manage compelling portfolio messaging and positioning for internal and external audiences, including partners, prospects, and customers-across both horizontal and vertical solution areas, ensuring Synoptek stands out in the marketplace. Conduct market research and competitive analysis to identify emerging trends, discover market opportunities, and refine messaging for Synoptek's broad service offerings. Define market segmentation, target audiences, and buyer personas to guide effective messaging and go-to-market (GTM) strategies. Leverage customer insights and market research to inform GTM strategies, messaging, packaging and service enhancements. Create and maintain a comprehensive "bill of materials" to support the development of enablement resources and communications for internal teams and partner channels. Lead and coordinate end-to-end GTM planning and execution, collaborating with cross-functional teams in marketing plus Practice, Industry/BU, Sales, SDR, Campaigns, Client Advisory, Content, and Alliance Partners. Develop sales plays and enablement materials, including segmentation strategies, messaging frameworks, and supporting assets in sales playbooks. Collaborate with marketing teams and channel leads to maximize the impact of available channels, drive content development, and amplify Synoptek's presence across key touchpoints. Monitor and analyze performance metrics to assess the success of GTM initiatives, optimize strategy, and drive measurable business outcomes. Own enablement of sales teams to understand the value of our products and competitive solutions This job description is not designed to be a comprehensive list of the duties and responsibilities required of the employee in this position, as duties, responsibilities, and activities may change at any time with or without notice. Education
Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree preferred. Job-related Experience
Customarily has at least 10 years of experience in marketing with at least 5 years' experience in product or portfolio marketing. Experience as a consultant or in Managed Services industry a plus. Job-related Skills/Attributes
Synoptek core DNA behaviors: Clarity
:
Possesses excellent communication skills, makes a concentrated effort to speak the customers language. Ability to field questions with concise, well-constructed responses OwnIT:
Shows integrity, innovation, and accountability in completing daily assignments Results
:
Solutions focused and driven to resolve conflict quickly and precisely. Proactively looks for opportunities to contribute to the company's business goals Growth
:
Willing to learn and ask questions. Constantly looking for new ways to improve yourself. Ability to adapt and grow in a fast-paced environment Team:
Embraces both customers and colleagues as team members. Ability to be flexible, respectful, engaged and collaborative Ability to translate messaging and customer needs into short-form and long-form content deliverables, including a showcase of work delivered elsewhere. Strong ability to analyze data, identify trends, and translate insights into actionable strategies. Self-starter mentality with a hunger to find opportunities and take ownership to deliver results. Familiarity with product marketing fundamentals, audience segmentation, and positioning frameworks. Skilled in managing stakeholders across departments to achieve shared goals. Deep understanding of the sales cycle and working with sellers and other GTM teams. Ability to leverage data to proactively identify opportunities and drive impactful results.
Working Conditions
We live by the motto 'work hard, play hard' and strive to support our employees in both their professional and personal goals. We believe that by hiring the right people, leading process improvement, and leveraging technology, we achieve superior results.
Work is performed primarily in an office or remote environment. May be subject to time constraints and tight deadlines. May require occasional travel.
Salary Range
The following information is required by the Colorado Equal Pay Transparency Act and applies only to individuals working in the state of Colorado. The anticipated starting pay range for Denver, Colorado applicants for this role is $146,368.71-175,725.98 with a median of $161,017.66. Actual compensation is impacted by a number of factors including, but not limited to, skill set, level of experience, specific work locations and any potential licenses and certifications required for that role.
EEO Statement
We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, veteran status, sexual orientation, gender identity, marital status, pregnancy, genetic information, or any other characteristic protected by law and will not be discriminated against on the basis of disability. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.
FLSA
Exempt