Get new jobs for this search by email

*This is a contract - to - hire and requires ONSITE / hybrid.

responsible for strategy development of the retail pharmacy email and owned channels. You will be a part of an exciting group of cross functional teams focused on providing patients with a seamless omnichannel marketing experience through email, text, push, direct mail, and other channels. The ideal candidate will have a background in CRM or lifecycle marketing with an understanding of the intricacies of personalization at scale.

Key Responsibilities

Strategy Development:

• Develop and implement effective customer relationship management (CRM) programs that onboard, engage, and retain patients.
• Create and define segmentation and personalization strategies, while accounting for specific regulations.
• Lead execution of all project deliverables including brief development, creative reviews, and collaboration with internal subject matter experts.
• Bring new and innovative ideas to drive pharmacy growth through new services, channels, partnerships, activations, or other sources of value.
• Build relationships cross-functionally with digital and technical teams to maximize capabilities of marketing tech stack.

Ensure Outcomes:

• Actively develop trusted relationships across a large, complex organization to create clear goals, accountabilities, and outcomes.
• Institute best practices and continue to improve the operating model for the CRM team.
• Develop a deep understanding of our customers and patients through data, insights, and cross-functional partnerships (Analytics, Digital, and Consumer Insights) and use those insights to inform CRM.
• Proactively partner with Analytics team to establish KPIs and align on a measurement plan against key metrics.
• Support building financial business cases and gain leadership alignment on the opportunity.
• Stay at the forefront of industry trends and competitor activities, leveraging a combination of market research and analytical insights.

Engage and Inspire:

• Mentor and coach team to develop high performers, including articulating roles and responsibilities, creating accountability, and providing feedback on performance.
• Actively develop trusted relationships cross-functionally to create clear goals, accountabilities, and outcomes.
• Champion a culture of curiosity and agility, empowering the team to respond dynamically to changing business needs and to prioritize tasks that yield the most significant outcomes.

Required Qualifications

• 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding
• 5+ years of experience in CRM with use of Salesforce Marketing Cloud and/or Adobe Journey Optimizer
• 3+ years of cross-functional leadership experience
• 1+ year of supervisory experience (1+ direct report)

Preferred Qualifications

• A passion for data driven Marketing – where data, technology, and creativity meet. Intellectual curiosity and rigorous analytics experience.
• A customer-first mindset that inspires the in-store and online customer experience.
• Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
• Demonstrate an ability to be agile, managing multiple priorities at one time, and adapting to change with enthusiasm.