Digital Marketing Manager
Prairie Farms Dairy Inc - Edwardsville, Illinois, United States, 62025Work at Prairie Farms Dairy Inc
Overview
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Overview
Reporting to the Vice President of Marketing and Communications, the Digital Marketing Manager is responsible for overseeing all digital media platforms and will need a deep understanding of a broad range of search, display, video, email, web, and other marketing tactics as well as intense knowledge of the paid marketing landscape, including retailer-owned media and the digital platforms where our media spending occurs. The candidate is self-motivated and can independently write high-quality content in compliance with brand standards that can be placed across various digital properties.
To be considered for the position, a candidate must be able to:
Develop, manage, plan, budget, and optimize digital media campaigns to reach performance targets.Utilize multiple data sources to track campaign results to prepare an all-inclusive report to communicate campaign ROI.Analyze campaign results, establish benchmarks, identify trends, and execute key findings.Use SEO keyword analysis to update online content to drive incremental website traffic.Qualifications:
Have at least eight years of experience in end-to-end execution of digital marketing programs, preferably with a food or beverage company. A degree in Digital Marketing or a related field is preferred.Have a proven track record in developing, managing, executing, and optimizing campaigns across all digital marketing channels (email, search, display, etc.)Exceptional web-optimized writing, copy editing, and proofreading skills with an eye for detail.Be proficient in Google Ads, Meta Ad Manager, CRM automation programs, email marketing tools, and marketing/analytics tools with an ability to track, measure, and analyze results tied back to KPIs; Google Ads & Analytics, HubSpot, and other digital marketing certifications a plus.Experience implementing SEO best practices, performing keyword research, and competitive analysis to improve site rankings for targeted keywords is required.Be self-motivated with the ability to work independently and the flexibility to take on additional tasks as necessary, which may not be a part of the job description.Three-month probationary period.
We offer a range of benefits, including medical, dental, vision, life insurance, retirement plan, certain paid holidays, and vacation days.
Prairie Farms Dairy is committed to equal opportunity. It shall accept qualified persons based on basis merit without regard to race, religion, national origin, sex, age, ancestry, marital status, sexual orientation, disability, military or veteran status, or any other protected class as set forth under applicable state and federal civil rights laws. Decisions shall be based on the individual’s qualifications. This policy of nondiscrimination applies to employment, training, compensation, promotion, and all other conditions of employment.