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Group Marketing Manager- Mid Market Pricing & Monetization Strategy

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Overview

As Intuit expands into the Mid-Market segment with the new Intuit Enterprise Suite, a sophisticated and scalable pricing strategy is critical. As the Group Marketing Manager, Pricing & Monetization, you will be responsible for developing and executing pricing models that drive adoption and growth within mid-sized businesses. You’ll craft pricing strategies for our next-generation enterprise offerings, ensuring they provide strong customer value while maximizing revenue opportunities.

What you'll bring

• 10+ years of experience in pricing, monetization, or product marketing, ideally in B2B SaaS, ERP, or financial technology.
• Experience in Mid-Market/Enterprise pricing strategies is strongly preferred.
• Strong analytical mindset with expertise in pricing analysis, modeling, and forecasting.
• Proven ability to influence cross-functional teams and align strategies in a fast-moving environment.
• Experience developing subscription-based, transactional, and user-based pricing models for enterprise customers.
• Understanding of ERP and financial management software pricing in the Mid-Market and Enterprise segments.
• Ability to balance strategic thinking with execution, translating insights into actionable pricing initiatives.

How you will lead

• Develop and execute pricing strategies tailored to Mid-Market businesses and our new Intuit Enterprise Suite.
• Define pricing models that align with market positioning, competitive offerings, and evolving customer needs in the mid market space.
• Optimize pricing across the ecosystem, ensuring seamless integration of multiple QuickBooks products and services.
• Develop bundling, discounting, and promotional pricing strategies that drive adoption and increase customer lifetime value.
• Set pricing structures for new enterprise-focused solutions, including subscription, transactional, and usage-based models.
• Partner with Product, Finance, and Sales teams to ensure pricing strategies support growth and retention goals.
• Leverage data and insights to forecast pricing impacts, test new monetization models, and refine strategies for maximum effectiveness.
• Develop pricing strategies for partners (e.g., Accountants, VARs, Consultants) to drive engagement and optimize channel incentives.

Compensation and Benefits

Intuit provides a competitive compensation package with a strong pay-for-performance approach. The expected base pay range for this position varies by location:

• Bay Area, California: $201,000 - $271,500
• Southern California: $191,000 - $258,000

This position is eligible for a cash bonus, equity rewards, and benefits, in accordance with our plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. We conduct regular pay equity comparisons across categories of ethnicity and gender.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Software Development

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