Public Relations & CSR Manager Job at Shop LC in Austin
Shop LC - Austin, TX, United States, 78716
Work at Shop LC
Overview
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Overview
- Strategic PR Planning: Develop and implement PR strategies to increase brand visibility, engage customers, and enhance reputation in the U.S. market.
- Media Relations: Cultivate relationships with U.S. media outlets, journalists, and influencers to secure positive coverage and manage press inquiries effectively.
- Content Creation: Craft compelling press releases, media kits, and PR materials to communicate key messages and initiatives to the U.S. media and public.
- Brand Representation: Serve as the primary spokesperson for Shop LC in the U.S., ensuring consistent messaging and brand representation across all communication channels.
- Event Management: Plan and execute PR events, product launches, and media briefings in the U.S. to generate excitement and maximize exposure.
- Social Media Management: Collaborate with the marketing team to integrate PR efforts with social media strategies, monitoring online conversations, and engaging with the U.S. audience.
- CSR Strategy: Develop and implement CSR initiatives aligned with Shop LC's values and relevant to the U.S. market, fostering positive community and environmental impact.
- Partnership Development: Identify and establish partnerships with U.S. organizations, NGOs, and charities to support CSR initiatives and amplify impact.
- Performance Measurement: Track and analyze PR and CSR metrics, including media coverage, social media engagement, and community impact, to evaluate effectiveness and optimize strategies.
- Compliance and Ethics: Ensure all PR and CSR activities comply with U.S. legal and ethical standards, including regulatory requirements and industry best practices.
- Leadership: maximize the Team’s potential to deliver high levels of service, quality, productivity, training, and goal attainment; Provide ongoing coaching to your direct reports and encouragement of talent development within and outside of your department.
- Communicate Effectively: Ensure teams have access to, understand, and are updated on company policies, procedures, expectations, and measurements to be successful.
- Team Development: Delivery of timely one-to-one (1 to 1’s) and preparing and delivering mid-year and year-end performance evaluations; ensure timekeeping, attendance, time off, and overtime standards are addressed timely.
- Strategy: Balance staffing levels and schedules with the right mix of talent and experience to stay ahead of and react to changing sales requirements.
- Bachelor's degree in communications, public relations, marketing, or related field. Master’s degree preferred.
- Minimum of 5 years of experience in public relations, corporate communications, or related roles, preferably in the U.S. retail or e-commerce industry.
- Strong media relations skills with a proven track record of securing positive coverage and managing crisis communications effectively in the U.S. market.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives tailored to U.S. audiences.
- Strategic thinker with the ability to develop and execute innovative PR and CSR initiatives aligned with U.S. business objectives.
- Experience in event planning, social media management, and stakeholder engagement in the U.S. context.
- Knowledge of CSR principles, sustainability practices, and community engagement strategies relevant to the U.S. market.
- Strong project management skills with the ability to multitask and prioritize in a fast-paced U.S. environment.
- Proficiency in Microsoft Office suite, social media platforms, and PR measurement tools.
- Commitment to ethical conduct, diversity, equity, and inclusion principles in the U.S. context.
- Prolonged periods of sitting at a desk and in front of a monitor/ computer screen.
- Must be able to lift up to 20 pounds at times with reasonable accommodation.
- 100% Company paid, employee-only medical, dental, vision, and life insurance.
- 4% 401(k) matching
- Company profit sharing (twice annually)
- Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
- Corporate discounts, employee sales, Employee Assistance Program
- Tuition reimbursement and scholarship (for dependents going to college)
- A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!