Principal Product Marketing Manager
Broadcom - Fontana, California, United States, 92336Work at Broadcom
Overview
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Overview
Drive vSphere marketing in multiple high focus areas, in partnership with industry-leading vendors Develop positioning, messaging and collateral for vSphere product line that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for Identify and market to key use cases, and deliver key storylines and collateral to customers, field sales, and partners Create targeted messaging and collateral to reach key personas to develop awareness/interest Drive and provide support for product launches Conduct research and message testing Deliver vSphere sessions at industry events, webcasts, EBCs to customers and prospects Partner with corporate/portfolio/partner marketing teams on select campaign and GTM efforts Support joint marketing initiatives with select vSphere Technology Partners Innovate with key stakeholders on blog and community engagement strategy Work with a cross-functional team (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering) to drive successful product releasesRequired Skills:
Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles. MBA required, with Bachelor's degree in Computer Science or equivalent. Strong background in IT infrastructure, and in-depth understanding of relevant customer personas. Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives. Experience enabling or engaging with enterprise-class sales teams and channels. Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions. Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment. Intellectual curiosity & willingness to take end-to-end ownership of agenda and deliverables.Additional Job Description: Compensation and Benefits The annual base salary range for this position is $126,000 - $210,000 This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements. Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence. Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law. If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.#J-18808-Ljbffr