Covalent Activewear
Sales And Marketing Specialist
Covalent Activewear - Columbia, Maryland, United States, 21046
Work at Covalent Activewear
Overview
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Overview
Company Description
Covalent Activewear is a family-owned apparel powerhouse based in Columbia, Maryland, with private manufacturing facilities in Vietnam. We blend American design expertise with efficient apparel production to deliver high-quality, innovative clothing solutions. Our portfolio includes multiple successful private label brands spanning activewear, dancewear, and lifestyle apparel.
Position Overview We are seeking a dynamic Sales and Marketing Specialist to drive our company's growth through integrated sales and marketing initiatives. This role will be responsible for developing and executing digital marketing strategies while building and maintaining strong relationships with clients and partners.
Responsibilities
Sales and Business Development Identify and pursue new business opportunities through strategic partnerships Build and maintain relationships with key accounts and stakeholders Develop proposals and presentations for potential clients Collaborate with internal teams to ensure delivery of client requirements Monitor market trends and competitor activities to inform business strategy
Marketing Develop and implement comprehensive marketing strategies across email, social media, and other digital channels Create engaging content for various marketing platforms to increase brand awareness and engagement Track and analyze marketing metrics to optimize campaign performance Manage the company's social media presence and engagement Design and execute email marketing campaigns to nurture leads and maintain client relationships
General Generate regular reports on marketing performance and sales activities Maintain CRM database and ensure accurate tracking of customer interactions Coordinate with other departments to align marketing and sales initiatives Stay current with industry trends and best practices
Required Qualifications Bachelor's degree in Marketing, Business, or related field 3+ years of experience in sales and/or marketing roles Proven track record in digital marketing and social media management Strong understanding of marketing analytics and performance metrics Excellent communication and presentation skills Proficiency in CRM systems and marketing automation tools Experience with content creation and management Strong project management and organizational abilities
Preferred Qualifications Professional experience in the fashion, retail, and apparel industry Knowledge of SEO/SEM principles Familiarity with graphic design tools Background in sales pipeline management Experience with marketing analytics platforms
Skills and Competencies Strategic thinking and analytical mindset Strong interpersonal and networking abilities Excellent written and verbal communication Time management and ability to meet deadlines Problem-solving and decision-making capabilities Ability to work independently and as part of a team Creative thinking and innovative approach to marketing
Working Conditions Full-time position May require occasional travel for client meetings or industry events Some flexibility in working hours to accommodate client needs
Benefits Competitive salary commensurate with experience Health, dental, and vision insurance 401(k) retirement plan with company match Paid time off and holidays Employee discount on company products
Position Overview We are seeking a dynamic Sales and Marketing Specialist to drive our company's growth through integrated sales and marketing initiatives. This role will be responsible for developing and executing digital marketing strategies while building and maintaining strong relationships with clients and partners.
Responsibilities
Sales and Business Development Identify and pursue new business opportunities through strategic partnerships Build and maintain relationships with key accounts and stakeholders Develop proposals and presentations for potential clients Collaborate with internal teams to ensure delivery of client requirements Monitor market trends and competitor activities to inform business strategy
Marketing Develop and implement comprehensive marketing strategies across email, social media, and other digital channels Create engaging content for various marketing platforms to increase brand awareness and engagement Track and analyze marketing metrics to optimize campaign performance Manage the company's social media presence and engagement Design and execute email marketing campaigns to nurture leads and maintain client relationships
General Generate regular reports on marketing performance and sales activities Maintain CRM database and ensure accurate tracking of customer interactions Coordinate with other departments to align marketing and sales initiatives Stay current with industry trends and best practices
Required Qualifications Bachelor's degree in Marketing, Business, or related field 3+ years of experience in sales and/or marketing roles Proven track record in digital marketing and social media management Strong understanding of marketing analytics and performance metrics Excellent communication and presentation skills Proficiency in CRM systems and marketing automation tools Experience with content creation and management Strong project management and organizational abilities
Preferred Qualifications Professional experience in the fashion, retail, and apparel industry Knowledge of SEO/SEM principles Familiarity with graphic design tools Background in sales pipeline management Experience with marketing analytics platforms
Skills and Competencies Strategic thinking and analytical mindset Strong interpersonal and networking abilities Excellent written and verbal communication Time management and ability to meet deadlines Problem-solving and decision-making capabilities Ability to work independently and as part of a team Creative thinking and innovative approach to marketing
Working Conditions Full-time position May require occasional travel for client meetings or industry events Some flexibility in working hours to accommodate client needs
Benefits Competitive salary commensurate with experience Health, dental, and vision insurance 401(k) retirement plan with company match Paid time off and holidays Employee discount on company products