Associate Director / Director, Media Planning
Bully Pulpit International - Washington, District of Columbia, us, 20022![Bully Pulpit International](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Bully Pulpit International
Overview
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Overview
Fully remote candidates will also be considered.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government, communicate without barriers, and measure what matters. We have over 250 team members in six countries and eleven offices — Berlin, Brussels, Cologne, Chicago, D.C., Geneva, London, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise in strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for American and European clients.
The Impact You Will Make Bully Pulpit International (BPI) is seeking a full-time
Associate Director or Director, Media Planning
to join our team. In this position, you'll be responsible for media planning, campaign management/optimization, and team management on a broad range of corporate, advocacy, and political accounts spanning performance marketing and brand advertising. You'll work closely with the team's leadership, manage a team of Media Planners, and coordinate across Client Services, Media Buying, Analytics, and Ad Operations teams to plan and execute overall campaign strategy. While this role will touch a variety of clients, it will lead on the majority of our performance marketing campaigns.
What The Day-to-Day Looks Like
Manage strategic media activities, including planning, buying, managing, and optimizing across all channels.Develop iterative testing framework for clients, outlining experimental structure and defining + tracking short term and long term KPIs ranging from leads to ROAS to customer long term value.Develop and articulate departmental view on media strategy, tactics, and execution.Serve as senior-level agency point of contact for vendors.Conduct media, industry, or company research to allow the agency to develop accurate and strategic advertising and marketing plans.Foster good working relationships across all client teams to facilitate flawless execution of plans.Identify areas for team-wide workflow and process improvements, and work with leadership to implement them.Attract, retain, and improve talent on the Planning team through effective management, mentorship, and training.
What You Bring
Deep expertise in performance marketing - everything from tracking implementation to multi-touch attribution and channel, creative + landing page optimization.Passionate about the intersection of media, technology, creative, and have demonstrated experience (5+ years) with planning and buying cross-channel media including digital, OOH, TV, print, mobile, SEM, and paid social.At least 2+ years of management experience.In-depth understanding of media planning, strategy, negotiation, implementation, and performance analysis.Thrives in fast-paced environment with ability to manage multiple projects while prioritizing workload for themselves and direct reports.Thrives in a collaborative environment and is a problem solver.Working knowledge of planning tools (Datorama, Global Web Index, comScore, eMarketer, Google Marketing Platform- Campaign Manager, DV 360).Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.).
Benefits BPI offers a wide range of benefits to U.S.-based employees. BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.100% company-paid healthcare, vision & dental for employees.Matching 401k contributions up to 4%.Generous vacation package.Unlimited sick leave.Generous holiday schedule.12 weeks of paid leave for new parents.$50 monthly phone reimbursement.Pre-tax commuter benefits.
BPI offers a comprehensive base salary of
$100,000- $135,000
with an annual discretionary bonus and generous benefits.
Estimated starting base salary will be based on level of experience.
Bully Pulpit Interactive provides equal employment opportunities to all qualified applicants for employment regardless of gender identity, race, color, religion, ancestry, national origin, age, disability, marital status, family responsibilities, sexual orientation, veteran status, citizenship status, matriculation, personal appearance, genetic information, or other protected group status.
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