Performance Marketing Manager
Ebsco Subscription Services España SL - Birmingham, Alabama, United States, 35275![Ebsco Subscription Services España SL](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Ebsco Subscription Services España SL
Overview
- Apply
Overview
Create and execute comprehensive performance marketing strategies across various digital and paid channels, including search engine marketing (SEM), social media advertising, display advertising, affiliate, and other traditional marketing platforms.Campaign Management:
Plan, launch, and manage paid media campaigns, ensuring they meet KPIs and deliver high-quality leads and conversions. Monitor and optimize campaigns for maximum performance and efficiency.Data Analysis:
Analyze campaign performance data and user behavior to derive actionable insights. Use A/B testing and other optimization techniques to continuously improve campaign effectiveness.Budget Management:
Oversee the allocation and management of marketing budgets, ensuring cost-effective spending and maximizing ROI.Collaboration:
Work closely with the creative, content, and product teams to ensure alignment of marketing strategies with brand messaging and product offerings.Reporting:
Provide regular performance reports and presentations to stakeholders, highlighting key metrics, trends, and recommendations for improvement.Market Research:
Stay updated on industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and improvement.Requirements:Bachelor’s degree in Marketing, Business, or a related field. Advanced degree or certifications in digital marketing are a plus.Proven experience (3-5 years) in performance marketing, preferably in the tech industry or a similar fast-paced environment.Expertise in using digital marketing tools and platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.Strong analytical skills with proficiency in data analysis tools and platforms (e.g., Google Analytics, Tableau).Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.Exceptional communication and collaboration skills, with the ability to work effectively with internal teams and external partners.Results-driven mindset with a track record of achieving and exceeding performance targets.We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
#J-18808-Ljbffr