Product Marketing Manager - San Francisco/Bay Area San Francisco ...
Tbwa Chiat/Day Inc - San Francisco, California, United States, 94199
Work at Tbwa Chiat/Day Inc
Overview
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Overview
You could be just the right applicant for this job Read all associated information and make sure to apply. Responsibilities:
Create compelling customer-facing content to fuel rapid expansion of messaging and narratives from short blurbs to long-form treatises, across the website, sales enablement assets, downloadable white papers, social media, and more. Build out verticalized content for target industries and co-selling partners focusing on FinTech, High Tech, Health Tech, Cloud Providers, and B2B AI providers. Work closely with growth marketing, brand marketing, sales, and product to make sure that messaging is being used effectively and that feedback from customers, analysts, and influencers is being appropriately incorporated into new iterations. Manage a robust content calendar mapped to marketing and sales goals and produce the content necessary to fulfill that calendar with minimal input from engineering and sales (they provide the bullet points, you do the rest). Work directly in design tools such as Figma and Canva to produce assets following brand guidelines and templates with only occasional collaboration with outside designers on a project-by-project basis. You should be good at making charts, diagrams, and similar visuals that tell compelling and clear use case stories for a technical/SAAS product. Create and update sales decks on an ongoing basis, following brand templates and messaging guidelines and customizing for customer segments and priority use cases with empathy for the customer’s needs and urgency. Proactively build out and maintain an evolving view of competitor messaging and customer pain points, optimizing messaging to outpace and keep up with rapidly changing competitors. Presence at and support for GTM campaigns and activities including event booths, webinars, and other similar marketing activities that overlap between product marketing, growth marketing, and brand marketing. Basic Qualifications:
5+ years of experience with growing responsibility in related roles with a strong track record of success in a startup environment and a deeply technical product. Deep hands-on knowledge of product marketing, with excellent language and creative writing skills applied to distilling deeply technical concepts into simple and compelling messaging. Comfort with and passion for cross-functional relationship building across stakeholders, customers and vendors. Experience researching and validating various market/category and messaging directions in a complex competitive landscape to match the right benefits/features to the customers’ most urgent needs. Experienced writer with an ability to weave unique and compelling storytelling into a technical sales narrative that goes far beyond what ChatGPT can pump out. Experience working in a fast-paced startup environment with a lot of personal responsibility and sense of accountability for project outcomes. Open, curious and receptive to new ideas and ways of doing things. Willing to mentor new members of the team as the company grows. Working technical knowledge of Kubernetes, APIs, Cloud Security, and AI with prior experience in engineering, product, or technical writing a major plus. Bachelor’s degree with top grades at a competitive university or equivalent relevant work experience. SF Bay Area location for hybrid set-up in our Jackson Square office is strongly preferred. This position will require you to be available during core PST business hours (9am-5pm) and to adjust schedules occasionally based on customer and business needs including business travel, client meeting/call schedules, and team off-sites. What you can expect from us: Operant is an equal opportunity workplace where you will find an open and supportive environment to share your thoughts and ideas, while enabling you to springboard your career in a high-growth, high-energy startup. Medical, dental and vision insurance Life insurance 401k Paid holidays Generous PTO Stock options
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