Digital Marketing Manager
Russell Tobin - Santa Clara, California, us, 95053![Russell Tobin](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Russell Tobin
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Overview
Russell Tobin's client, a multinational cybersecurity
company is seeking a Digital Marketing Manager to work remotelyApply Now!Employment Type:
Contract/ RemotePay rate:
$66-$72/hr, DOEResponsibilities:Create, manage, and optimize paid media campaigns across search, social and content syndication e.g. Google Search, LinkedInPartner with analytics team and martech to ensure media connections, tracking, and conversion events are set up properlyGenerate reports detailing campaign performance and key insights for stakeholdersProvide actionable recommendations based on data analysis to enhance future campaign effectivenessCoordinate with external agencies and partners as needed to execute campaigns effectively and on timeCoordinate with internal teams to determine upcoming campaign, product, and content launchesIdentify new opportunities and innovative tactics to enhance campaign performanceAssist in tracking marketing budgets and invoicesAssist in marketing assets managementRequirements:Bachelor's Degree (or equivalent work experience) with ~7+ years of experience in integrated demand and deep paid media (paid search and social, display, syndication, and intent programs in B2B software), digital, multi-channel experienceProficiency in using digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.Strong analytical skills with the ability to extract and interpret data and make data-driven decisionsCreative thinking and the ability to generate innovative campaign ideasExperience with A/B testing and optimization strategiesKnowledge of SEO, SEM, and other digital marketing channelsFamiliarity with marketing analytics and reporting toolsStrong cross-functional and agency managementProficiency in using digital advertising platforms such as Google Ads, Facebook Ads ManagerBenefits that Russell Tobin offers:Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#CB#LI-SJ1Rate/Salary: $66-$72/hr, DOE