Marketing Director
NetVirta, Inc. - Boston, Massachusetts, us, 02298Work at NetVirta, Inc.
Overview
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Overview
Are you the right candidate for this opportunity Make sure to read the full description below.
About the role:
We're seeking a strategic and creative Marketing Director to join our team to lead our consumer-facing efforts. As Marketing Director, you'll work with senior leadership to help set growth objectives and develop a multi-channel roadmap for our go-to-market strategy. If you’re an experienced marketer that will lead and collaborate with other members of the marketing team to meet aggressive goals, then keep reading.
This is a collaborative position that also requires a high degree of independent work due to the nature of our small team. The Marketing Director will report to the VP of Marketing.
Responsibilities
Collaborate with senior leadership to define and execute comprehensive marketing strategies that drive user acquisition, engagement, and retention for our fashion app, aligning with business goals and product visionLead the development and implementation of multi-channel marketing campaigns, leveraging a combination of digital, social, content, and traditional marketing tactics to maximize brand visibility and reachManage and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and excellence to achieve ambitious targets and deliver compelling brand experiencesDrive brand positioning and messaging initiatives to ensure consistency and resonance across all marketing channels, enhancing brand identity and consumer engagementAnalyze and interpret data insights to evaluate the performance of marketing initiatives, optimizing campaigns and strategies based on key performance indicators (KPIs) to drive continuous improvement and maximize ROICollaborate cross-functionally with other facets of the marketing team (Influencer, Content, Growth, Digital) to inform strategic decision-making and drive product innovation based on market insights and customer feedbackCultivate and nurture relationships with key stakeholders to amplify brand awareness and foster mutually beneficial partnershipsStay informed about industry trends, market dynamics, and competitor activities, leveraging insights to refine marketing strategies and tactics proactively and maintain a competitive edge
Preferred Skills and Experience
Bachelor's degree in marketing, business administration, or a related field. Advanced degree preferredProven track record of 5-7 years in marketing roles, with experience in B2C environments, preferably within the app or tech industryDemonstrated leadership experience with a minimum of 2-3 years in managerial positions, leading and motivating cross-functional teams to achieve business objectivesStrong strategic thinking and problem-solving skills, with the ability to translate data insights into actionable marketing strategies and initiativesExcellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholdersResults-oriented mindset with a focus on delivering measurable outcomes and achieving aggressive growth targetsFamiliarity with marketing technologies, trends, and best practices, with a passion for staying ahead of the curve in a rapidly evolving digital landscapeAdaptability and flexibility to thrive in a dynamic startup environment, where agility and innovation are essential to success
Benefits
Your choice of comprehensive benefits for you and your family’s health, dental, visionPaid time off for federal holidaysCompetitive pay, stock options, and annual bonus eligibilitySignificant opportunity for promotion or additional responsibilities as the company grows rapidlyOffice location in the heart of Boston with convenience to the MBTA linesWork at the cutting edge of high technology that will reshape consumer e-commerce experienceCasual dress and fun office atmosphere
If you’re looking for an exciting career that provides you an opportunity to revolutionize the world of fashion, eCommerce, and 3D, join us!#J-18808-Ljbffr