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Job Description

About this job

The Associate Director, Sales Marketing and Product Enablement is responsible for product marketing, product communications, and sales enablement for a leading portfolio of consumer insights and data-driven solutions from MRI-Simmons and NielsenIQ.

The role is ideal for a data-driven self-starter with exceptional messaging and positioning skills, with a passion for data, advertising, research, and solving client challenges.

Responsibilities

Sales Enablement:

1. Partner with cross-functional stakeholders to develop messaging, training material, and sales collateral for our overall capabilities, new platform features, research studies, product launches, and managed service solutions, including the creation of sales decks, product sheets, and sizzle reels.
2. Leverage product knowledge to assist with client-specific presentations that effectively address our client’s challenges.
3. Assist with board presentations and ad hoc requests from senior management.
4. Maintain competitive positioning and awareness of our competitor's strengths and weaknesses.

Product Marketing:

1. Communicate internally and externally about new product releases and new research studies, leveraging email marketing and marketing automation tools when necessary.
2. Maintain and update the content and architecture of MRI-S' Help Center and user guides, enabling users to extract the most value from our products and capabilities.
3. Publish quarterly updates to client-facing roadmaps for executive level meetings, RFIs, and QBRs.
4. Update legacy collateral as our brand identity and solutions architecture evolves with the release of new products and consumer insights.

Communications and Thought Leadership:

1. Leverage product and industry knowledge to create marketing and social media content, including blog posts, custom research, and case studies.
2. Manage content marketing calendar for upcoming studies.
3. Proactively ideate and pitch content marketing and thought leadership ideas to marketing, revenue, and product leaders.
4. Author and distribute client-facing communications about new research studies, platform solutions, and potential platform issues.
5. Assist with webinars and/or podcasts, including presenting material, creating slides, and moderating discussions.
6. Leverage industry and product knowledge to create content utilizing insights from MRI-Simmons data, including social posts, blog posts, infographics, etc.
7. Liaison with industry associations and paid media partners to seed our content marketing throughout the industry.