LatentView Analytics
Marketing Data Analyst
LatentView Analytics - San Jose, California, United States, 95199
Work at LatentView Analytics
Overview
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Overview
LatentView Analytics is a leading global analytics and decision sciences provider, delivering solutions that help companies drive digital transformation and use data to gain a competitive advantage. With analytics solutions that provide a 360-degree view of the digital consumer, fuel machine learning capabilities and support artificial intelligence initiatives., LatentView Analytics enables leading global brands to predict new revenue streams, anticipate product trends and popularity, improve customer retention rates, optimize investment decisions, and turn unstructured data into valuable business assets.
Experience: 8 to 12 years Location: San Jose, Califonia, US
Job Description: Strategic Leadership: Lead the development and execution of high-level B2B marketing strategies focused on business growth, revenue generation, and customer acquisition. Drive key initiatives that align with overall business goals. Data-Driven Insights: Use advanced data analysis to identify market trends, customer behavior, and competitive insights, driving decisions and optimizing marketing spend to ensure a high ROI. Cross-Departmental Collaboration: Partner with senior leadership, sales, product, and creative teams to ensure marketing efforts are aligned with the company’s strategic objectives. Provide guidance on go-to-market strategies and customer segmentation. Campaign Optimization: Oversee and optimize large-scale, high-impact paid media campaigns, ensuring consistent lead generation and alignment with broader business growth initiatives. Market Expansion & Growth: Identify new business opportunities and strategic partnerships to drive market expansion. Lead market research and analysis to inform product positioning and growth opportunities. Mentorship and Team Leadership: Manage and mentor a team of marketing professionals, providing direction, setting performance expectations, and fostering a culture of innovation and collaboration.
Responsibilities: Extensive Experience: 12+ years in B2B marketing or business growth with proven expertise in managing cross-functional teams and driving revenue-focused marketing campaigns. Previous experience in leadership roles required. Strategic Vision: Strong strategic thinking with an ability to lead high-level discussions and decisions that directly impact business outcomes. Experience in scaling business growth through innovative marketing tactics. Expertise in Digital Marketing: In-depth knowledge of digital marketing channels (Google Ads, LinkedIn, programmatic ads) and their application in B2B. Expertise in lead generation, paid media, and inbound marketing. Advanced Data Analytics: Strong analytical skills, with experience leveraging tools like Google Analytics, Tableau, or similar platforms. Ability to interpret complex data and present it to senior executives for decision-making. Communication & Influence: Exceptional communication skills, both written and verbal. Proven ability to influence stakeholders, present strategies, and lead high-level negotiations with clients or partners. Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or other advanced business qualification is a plus.
Skills:
Python , AWS
Experience: 8 to 12 years Location: San Jose, Califonia, US
Job Description: Strategic Leadership: Lead the development and execution of high-level B2B marketing strategies focused on business growth, revenue generation, and customer acquisition. Drive key initiatives that align with overall business goals. Data-Driven Insights: Use advanced data analysis to identify market trends, customer behavior, and competitive insights, driving decisions and optimizing marketing spend to ensure a high ROI. Cross-Departmental Collaboration: Partner with senior leadership, sales, product, and creative teams to ensure marketing efforts are aligned with the company’s strategic objectives. Provide guidance on go-to-market strategies and customer segmentation. Campaign Optimization: Oversee and optimize large-scale, high-impact paid media campaigns, ensuring consistent lead generation and alignment with broader business growth initiatives. Market Expansion & Growth: Identify new business opportunities and strategic partnerships to drive market expansion. Lead market research and analysis to inform product positioning and growth opportunities. Mentorship and Team Leadership: Manage and mentor a team of marketing professionals, providing direction, setting performance expectations, and fostering a culture of innovation and collaboration.
Responsibilities: Extensive Experience: 12+ years in B2B marketing or business growth with proven expertise in managing cross-functional teams and driving revenue-focused marketing campaigns. Previous experience in leadership roles required. Strategic Vision: Strong strategic thinking with an ability to lead high-level discussions and decisions that directly impact business outcomes. Experience in scaling business growth through innovative marketing tactics. Expertise in Digital Marketing: In-depth knowledge of digital marketing channels (Google Ads, LinkedIn, programmatic ads) and their application in B2B. Expertise in lead generation, paid media, and inbound marketing. Advanced Data Analytics: Strong analytical skills, with experience leveraging tools like Google Analytics, Tableau, or similar platforms. Ability to interpret complex data and present it to senior executives for decision-making. Communication & Influence: Exceptional communication skills, both written and verbal. Proven ability to influence stakeholders, present strategies, and lead high-level negotiations with clients or partners. Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA or other advanced business qualification is a plus.
Skills:
Python , AWS