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We are seeking a talented and experienced Sr. Product Marketing Manager on a freelance basis. The ideal candidate will have 7-9 years of comprehensive marketing experience, with a strong emphasis on consumer understanding, business access, messaging, and overall positioning. The Sr. Product Marketing Manager will be responsible for designing and executing smart integrated go-to-market (GTM) strategies that drive growth across various products. This role requires a senior leader who has extensive experience in mobile app marketing, particularly in direct-to-consumer (DTC) channels, and understands how to leverage web-based properties within a cohesive ecosystem. Key Responsibilities: Lead the development and execution of integrated GTM strategies for email products, news, and content avenues, ensuring they connect to form a unified solution. Utilize strong mobile app experience to drive growth through organic channels, including app store optimization, experimentation, and copy refinement. Focus on top-of-funnel growth initiatives and articulate the value of different products across the organization. Collaborate with cross-functional teams to align on messaging, positioning, and overall marketing strategies. Qualifications: 7-9 years of product marketing experience, with a focus on growth and mobile app strategy. Strong foundation in marketing principles, consumer behavior, and integrated GTM strategies. Experience in managing and optimizing web-based properties and mobile applications in a consumer-centric manner. Demonstrated ability to pivot between different products and identify synergies within the overall marketing ecosystem. Proficiency in driving organic growth through data-driven strategies. J-18808-Ljbffr