Product Marketing Manager
Entravision Communications Corporation - Santa Monica, CA
Work at Entravision Communications Corporation
Overview
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Overview
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Product Marketing Manager
Santa Monica, CA | Full Time
COMPENSATION RANGE: 110,000.00 - 120,000.00
Summary
We are looking for a Product MarketingManager who will develop the go-to-market strategy for our digital advertisingsolutions. You will partner closely withcross-functional stakeholders in sales, ad operations, marketing and accountmanagement to assess key gaps and develop the strategic direction for ourportfolio of digital advertising products sold to local businesses.
You will use your product marketingexperience and business-to-business marketing knowledge to develop thestrategy, bring together cross-functional stakeholders to socialize your plansand then execute your plans with the sales team.. You understand market trends,the competitive landscape, and have experience applying those to positivelyinfluence advertisers.
Essential Functions
- Owner of Entravision's digitaladvertising product solution suite with a strong understanding of digitaladvertising/marketing.
- Team with GM to develop go-to-marketstrategy for Entravision's digital advertising products.
- Team with GM to define the valueproposition of new products and create effective sales collateral includingsell sheets, sales pitch decks, case studies and packages.
- Use strong storytelling skills to helpbuild narratives to help sales teams solution-sell to advertisers. - Write salestalking points that sellers can use while pitching Entravision solutions.
- Partner closely with the Sales team todeeply understand advertiser pain points, form business requirements andprioritize solutions to influence the direction of product development.
- Partner with cross-functional teams todevelop and execute regional programs and initiatives.
Required Education andExperience
- BA/BS degree or above.
- 3+ years of product marketing or paidmedia experience with digital ad products.
- 3+ years of experience in the digitaladvertising industry.
- Strong knowledge of leading digitalplatforms (ex Meta, Google Ads, programmatic media).
- Strong knowledge of sales and marketingprocesses.
- Ability to build strong compellingnarratives and ability to simplify marketing messaging to resonate withdifferent business verticals.
- Previous experience crafting productpositioning
- A fast learner with a good sense ofjudgment and original thinking.
- A commercial mindset with experiencebuilding business cases from market research and analysis.
- Excellent communication, organizationaland analytical skills.
- Hispanic/Multicultural marketingexperience a plus.
POSITION TYPE/EXPECTED HOURS OF WORKThis is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITYReports directly to EVP of US Digital
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply