Marketing Strategy Manager
BrightSpeed - Charlotte, North Carolina, United States, 28245![BrightSpeed](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Brightspeed is looking for a strategic thinker to join our Multi Dwelling Unit (MDU) team! As the Marketing Strategy Manager, you'll be responsible for developing effective growth plans for our MDU business line.As a Marketing Strategy Manager, your duties and responsibilities will include:Deep Customer Understanding : Uncover the needs and preferences of MDU customers across diverse competitive landscapesStrategic Acumen : Develop data-driven strategies that account for the operational nuances of multi-unit buildings, driving customer acquisition and increasing Average Revenue Per User (ARPU)Cross-Functional Collaboration : Translate strategy into actionable go-to-market plans by partnering creatively with various internal teamsStrong Organization & Accountability : Deliver results in a fast-paced environment, while fostering collaboration and holding partners accountable for achieving shared goalsAnalytical with a Continuous Improvement Focus : Use product performance data to identify opportunities for improvement. Develop and execute data-driven strategies to optimize product adoption, engagement, and business KPIs.Ability to Communicate your Vision : Use slides, meetings and analysis to persuade and motivate the organization to bring your strategy to lifeQualifications
WHAT IT TAKES TO CATCH OUR EYE:Bachelor's degree in Business, Marketing, Finance, Economics or related field7+ years of marketing and/or product strategy work3+ years of experience in telecommunicationsExperience managing a customer base with a subscription serviceTrack record of delivering business results and providing organizational though leadershipProven ability to manage projects from initiation to completion, leading cross-functional teams through planning, execution, and successful deliveryHistory of using consumer insight to design new approaches and experiencesDemonstrate a strong grasp of financial concepts and economic principlesHighly motivated and self-directed, consistently delivering high-quality work on time and independently managing priorities with minimal supervisionBONUS POINTS FOR:Master's degree in Business, Marketing, Finance, Economics or related fieldQuantified the financial viability of new projects by crafting business cases that demonstrably improved key metrics like IRR, NPV, and payback periods#LI-SS1Additional Information
WHY JOIN US?We aspire to contemporary ways of working.Recognized as a Top Workplace by the Charlotte Observer, Brightspeed HQ is located on the 7th floor of the new Vantage South End - East Tower in Charlotte, NC.We prioritize hiring talent in the Charlotte area, whenever possible, to make it a truly vibrant destination for our hybrid workforce. At Brightspeed, we have roles that are designated as remote, hybrid, office or field-based, depending on the position, business needs and individual circumstances. We also invest in technology that enables our entire team to stay connected. Why? Because Brightspeed recognizes the value of finding the best talent for the job, wherever they may be.We offer competitive compensation and comprehensive benefits.Our benefits and paid time off programs reflect our underlying belief in promoting overall wellness throughphysical, emotional and financial health.Brightspeed offers a comprehensive benefit program, including competitive medical, dental, vision, and life insurance; an employee assistance program; a 401K plan with company match and a host of voluntary benefits.Diversity, equity and inclusion
are at the center of our grounding belief inBeing Real .When we bring our authentic selves to work, everyone is better as a result. A diverse team helps us befierce advocatesfor moreaccessible,inclusiveand high-quality internet, because webelieve doing so promotesequityin the communities we serve.Brightspeed is an Equal Opportunity Employer/Veterans/DisabledFor all applicants, please take a moment to review our Privacy Notices:Brightspeed's Privacy Notice for California ResidentsBrightspeed's Privacy NoticeVideos To Watchhttps://vimeo.com/681585068