Video Content Lead
Tekton - New York, New York, United States,![Tekton](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Tekton
Overview
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Overview
www.tekton.com/careers
About Tekton:
Tekton, Inc. is a family-owned company in Grand Rapids, Michigan. We are dedicated to making the best hand tools you will ever own, and we start by designing the products that we personally believe in and want to own ourselves. We focus especially on tools used in mechanical and assembly work; our core categories include systems of hand drive sockets and ratchets, impact sockets, wrenches, screwdrivers, and pliers.
Our Values:
Be Authentic, Speak HonestlyThink Independently, Work CollaborativelyQuestion Convention, Answer CreativelyShow Empathy, Practice Accountability
High-quality images and engaging videos don’t just catch the eye—they forge an emotional connection with an audience, making a brand unforgettable. Whether it's an informative product shot detailing a tool’s specifications or a behind-the-scenes glimpse at how our products are built, these visual elements are key to showcasing our high level of technical rigor and precision. Now, imagine a videographer who not only understands how to capture stunning visuals but also deeply understands the craft of hand tools. This combination is not just an advantage–it’s transformative.
We need someone who intuitively understands how our tools are used in real-world scenarios–who knows what it’s like to be working under their car covered in oil only to realize they don’t have the right tool to get the job done. We aren’t looking for just a camera operator who knows how to make our tools shine in a frame. We need someone who can tell our story and authentically capture the true impact of our tools.
In this role, you will help Tekton write, direct, and edit original videos and photos for our YouTube channel, social media platforms, and product pages. Whether on-site or off-site, indoors or outdoors, you must have the creative vision to plan and lead all video and photo shoots. You will combine your personal experience with hand tools with your technical knowledge of videography and photography to showcase the quality of each tool and highlight the dedication behind their creation. It will be your job to create a distinctive brand voice that connects with our users and highlights what sets the Tekton brand apart.
Responsibilities:
Work directly with the Photography Team Lead and Director of Branding and Content to create videos that tell Tekton’s story, including tool demonstrations, manufacturing processes, and culture highlightsExperiment with new techniques and have creative vision for how to capture hand tool users' trust, respect, and attentionAccurately represent the trades and present visuals that display real and authentic hand tool usageLead the creative direction for on-site and off-site photo and video projectsCoordinate and foster an outgoing, comfortable, and organized environment for internal and external teams involved in photo and video shootsPrepare and neatly organize image files for Tekton.com and e-commerce websitesMaintain and add to our media equipment as necessary
Indicators of a good match for this role:
You thrive on creativity and are constantly learning and testing new techniquesYou can adapt to changing priorities and pivot without hesitationYou are equally good at communicating, observing, and listening to our inside team, users, and business partnersYou are confident in your technical abilities and come prepared to meetings and campaign shootsYou are bold and take action on projects with minimal supervision and directionYou have the discipline and ability to produce consistent, high-quality photos and videosYou think like a mechanic and regularly use hand tools in your personal lifeYou take accountability for work resultsYou welcome feedback and can separate personal preferences from brand guidelinesYou are able to manage several projects at onceYou have exceptional values including, honesty, integrity, and empathy
Qualifications:
Competent with lighting design, camera equipment, Premiere Pro, and PhotoshopKnow how to capture, edit, and prepare video and photography for webKnowledge of camera equipment for video and photography, including lighting, grip, and audioEligible to work in the United States without visa sponsorship
Salary range:
$50,000 - $65,000
Benefits package:
In addition to base salary, full-time team members receive medical, dental, vision, and life insurance and 401k match
Direct supervisor:
Photography Team Lead
About the department:
The Branding and Content department manages all messaging around the Tekton brand and communication about its products. In particular, this department works together to develop graphical presentations, create videos, take photographs, write content, and coordinate new product launches. They also connect Tekton with hand tool users in the environments where they live, work, and play.