GroupM
Director, Media Optimization 2 Locations
GroupM - Chicago, Illinois, United States, 60290
Work at GroupM
Overview
- View job
Overview
ABOUT NEXUS MEDIA SOLUTIONS Nexus Media Solutions (NMS) transforms digital media into business outcomes. We maximize the ROI of our clients’ digital media investments by combining innovative AI technology, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize to success metrics that connect directly to their business goals. Founded in 2011, NMS is GroupM’s outcome media specialist, serving more than 3,000 brands in 48 markets around the world. ABOUT THE ROLE Are you programmatically inclined? Are you famous for finding innovative ways to weave programmatic into the digital mix? Do you inspire teams because of your all-around ad-tech knowledge and your ability to develop winners? This is your chance to gain high profile exposure and experience with premiere global brands in a dynamic exciting and driven environment. Working alongside the practice lead and as senior team lead, you will guide and direct the Media Optimization team including Associate Directors, Managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms, and devices including video, mobile, display, advanced TV and/or DOOH advertising. A senior role in our team, we need you to lead cross-departmental work streams and communication with Account Service, Analytics and business development to facilitate best-in-class execution and service to clients. In addition to team leadership, you'll contribute to practice-level thought leadership, responsible for higher-level programmatic deliverables including SWOTs, QBRs, POVs and programmatic roadmaps. YOUR IMPACT Lead an NMS Media Optimization team including developing team goals and ensuring team success.
All potential candidates should read through the following details of this job with care before making an application. Accountable for the operational excellence from the campaign and creative setup, tracking, to performance across a book of business from our agency partners. Develop new best practices, and automation of programmatic Media Optimization. Develop, apply and share standard methodologies for operations, communications, campaign management & optimizations, cross-departmental coordination (finance, agency solution, etc.), measurement planning and reporting. Collaborate with Account Service and analytics team to develop complex tactical media plans and recommendations for key accounts with challenging business goals. Drive product innovation and GroupM solutions development by collaborating with different teams. Assist practice lead with new business opportunities and pitches. Ally with our client and agency brand teams to drive their understanding of programmatic, its advantages, and our capabilities to grow adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics. Provide thoughtful POVs on the marketplace and leading technology to both internal Agency/GroupM community as well as externally. Manage and develop team members, including their successful induction into the team, the continual assessment of their needs, the delivery of training, and the development of their advertising operations career. Support the recruitment of Media Optimization resources, ensuring appropriate resource allocation across clients, efficient workflow, and flawless output. Serves as a key escalation point or project lead (if required) for both internal and external stakeholders, for clients and campaigns matters, relating to Media Optimization. YOUR QUALIFICATIONS: 4+ years of progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred), or ad tech side. People management experience for a team of at least 10 people is required. In-depth knowledge of ad technologies including data management platforms, DSPs, SSPs, ad-verification, and 3rd party data providers is required. Capable of providing POVs on key programmatic trends such as cookieless solutions, CTV and privacy regulations. Familiarity with measurement such as viewability (MOAT, IAS, DoubleVerify), online/offline sales, foot traffic, attention metrics and audience measurement (Nielsen, iSpot, VideoAmp). Practical experience with ad-serving solutions, tag management, and operations. Familiarity with MMM, DMM or attribution modeling is advantageous. Strong analytical abilities and quantitative skills, including math and Excel proficiency. Proven ability to lead complex large projects from concept to fruition. Excellent verbal and written skills, presentation & organizational skills, and a detail-oriented mindset. Exceptional analytical thinking and the ability to communicate findings and solutions both verbally and in writing. Ability to interact with senior management and clients, understand corporate strategy, and present actionable findings. JavaScript proficiency a plus. Experience with database, visualization tools or coding languages is a plus. Experience in Tableau, SQL, HTML, Big Query, and Python would be a plus, but is not required. Ability to work and learn independently; Highly organized, exceptional time-management skills. Bachelor's degree or equivalent professional work experience. ABOUT GROUPM GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, NMS. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. ABOUT WPP WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities. The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit our benefits page for more details.
#J-18808-Ljbffr
All potential candidates should read through the following details of this job with care before making an application. Accountable for the operational excellence from the campaign and creative setup, tracking, to performance across a book of business from our agency partners. Develop new best practices, and automation of programmatic Media Optimization. Develop, apply and share standard methodologies for operations, communications, campaign management & optimizations, cross-departmental coordination (finance, agency solution, etc.), measurement planning and reporting. Collaborate with Account Service and analytics team to develop complex tactical media plans and recommendations for key accounts with challenging business goals. Drive product innovation and GroupM solutions development by collaborating with different teams. Assist practice lead with new business opportunities and pitches. Ally with our client and agency brand teams to drive their understanding of programmatic, its advantages, and our capabilities to grow adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics. Provide thoughtful POVs on the marketplace and leading technology to both internal Agency/GroupM community as well as externally. Manage and develop team members, including their successful induction into the team, the continual assessment of their needs, the delivery of training, and the development of their advertising operations career. Support the recruitment of Media Optimization resources, ensuring appropriate resource allocation across clients, efficient workflow, and flawless output. Serves as a key escalation point or project lead (if required) for both internal and external stakeholders, for clients and campaigns matters, relating to Media Optimization. YOUR QUALIFICATIONS: 4+ years of progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred), or ad tech side. People management experience for a team of at least 10 people is required. In-depth knowledge of ad technologies including data management platforms, DSPs, SSPs, ad-verification, and 3rd party data providers is required. Capable of providing POVs on key programmatic trends such as cookieless solutions, CTV and privacy regulations. Familiarity with measurement such as viewability (MOAT, IAS, DoubleVerify), online/offline sales, foot traffic, attention metrics and audience measurement (Nielsen, iSpot, VideoAmp). Practical experience with ad-serving solutions, tag management, and operations. Familiarity with MMM, DMM or attribution modeling is advantageous. Strong analytical abilities and quantitative skills, including math and Excel proficiency. Proven ability to lead complex large projects from concept to fruition. Excellent verbal and written skills, presentation & organizational skills, and a detail-oriented mindset. Exceptional analytical thinking and the ability to communicate findings and solutions both verbally and in writing. Ability to interact with senior management and clients, understand corporate strategy, and present actionable findings. JavaScript proficiency a plus. Experience with database, visualization tools or coding languages is a plus. Experience in Tableau, SQL, HTML, Big Query, and Python would be a plus, but is not required. Ability to work and learn independently; Highly organized, exceptional time-management skills. Bachelor's degree or equivalent professional work experience. ABOUT GROUPM GroupM is the world’s leading media investment company responsible for more than $50B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence, and m/SIX, as well as the outcomes-driven programmatic audience company, NMS. GroupM’s portfolio includes Data & Technology (Choreograph), Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates, and generates sustained value for our clients wherever they do business. ABOUT WPP WPP is a creative transformation company. We use the power of creativity to build better futures for our people, clients and communities. The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit our benefits page for more details.
#J-18808-Ljbffr