DraftKings
Analyst II, Marketing Analytics
DraftKings - Boston, Massachusetts, us, 02298
Work at DraftKings
Overview
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Overview
We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Apply (by clicking the relevant button) after checking through all the related job information below. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As an Analyst II on the team, you will leverage modeling techniques and data-driven insights to enhance the marketing acquisition process and inform strategic decision-making. You will focus on advanced model mixing to optimize marketing effectiveness, develop robust marketing acquisition forecasting frameworks, and drive analytical rigor in the marketing organization. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact. What you’ll do as an Analyst II, Marketing Analytics
Design and implement modeling techniques to improve attribution accuracy and marketing mix performance and measurement across customer touchpoints. Develop and maintain models powering acquisition forecasting and guide strategic marketing investments. Define measurable goals and create interactive dashboards to monitor key marketing and acquisition performance metrics. Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI. Communicate key results and actionable insights to executive leadership. Collaborate cross-functionally with teams focused on Marketing and core products, including Sportsbook, Casino, and Fantasy Sports. What you’ll bring
Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline. At least 2 years of experience in business analytics or data science, with a proven track record in marketing analytics. Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects. Extensive experience with A/B testing, experimental design, and other analytical testing methods. Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports. Experience with R, Python, or statistical programming languages is highly desirable. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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Apply (by clicking the relevant button) after checking through all the related job information below. Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. The Crown Is Yours As an Analyst II on the team, you will leverage modeling techniques and data-driven insights to enhance the marketing acquisition process and inform strategic decision-making. You will focus on advanced model mixing to optimize marketing effectiveness, develop robust marketing acquisition forecasting frameworks, and drive analytical rigor in the marketing organization. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact. What you’ll do as an Analyst II, Marketing Analytics
Design and implement modeling techniques to improve attribution accuracy and marketing mix performance and measurement across customer touchpoints. Develop and maintain models powering acquisition forecasting and guide strategic marketing investments. Define measurable goals and create interactive dashboards to monitor key marketing and acquisition performance metrics. Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI. Communicate key results and actionable insights to executive leadership. Collaborate cross-functionally with teams focused on Marketing and core products, including Sportsbook, Casino, and Fantasy Sports. What you’ll bring
Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline. At least 2 years of experience in business analytics or data science, with a proven track record in marketing analytics. Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects. Extensive experience with A/B testing, experimental design, and other analytical testing methods. Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports. Experience with R, Python, or statistical programming languages is highly desirable. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.
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