Director of Marketing
Northwestern Mutual - Honolulu, Hawaii, United States, 96814
Work at Northwestern Mutual
Overview
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Overview
Responsibilites for the Network Office Identify strategic opportunities to design and execute small to large scale marketing events throughout the year Lead internal culture-building events and communication for Network Office. Lead external events (client/prospect-facing) for business development purposes. Promote and build the Northwestern Mutual brand locally to enhance awareness and receptivity within multicultural and diverse affinity markets. Partner with the Northwestern Mutual corporate offices to track and measure marketing program's impact and overall ROI. Oversee plan for marketing education and training across all advisor segments. Assist in the implementation of marketing tactics geared towards financial advisor recruitment. Maintain key community, media and business partnerships that will generate increased exposure for the Network Office Own all digital presence including websites, social media, Google, digital leads, etc. Support local public relations, advertising and philanthropic effort with local organizations such as Make A Wish, Special Olympics Hawai i, Hawai i Food Bank, etc. Develop and implement strategic marketing plan. Plan, manage and track marketing budget. Responsibilites for Select Financial Advisors Develop and implement customized marketing plans to enhance productivity and grow revenue Identify, plan and execute strategic client and prospect engagement activities and events Conduct regularly scheduled marketing consultations to help drive their marketing plans Serve as the expert on all key marketing tools, key marketing strategies and tactics for client segmentation, prospecting, promotion, client experience, affinity marketing, and center of influence development Provide oversight on advisor marketing budgets Manage upkeep of digital assets such as websites and social platforms Qualifications Strong connection to Hawai i and knowledge of our local market Bachelor's degree in business, marketing, advertising, or communications 7+ years marketing experience Significant event experience, including strategy, planning, executing, follow-up, and budget management Exceptional written and verbal communication skills Results-driven leader with an energetic, inquisitive personality who embraces disruption and is not afraid to challenge the status quo Proven track record in developing and administering a marketing program with measurable results Change driver with an ability to motivate individuals and teams Highly detailed and organized with the ability to prioritize multiple projects Strong project management and collaboration skills Ability to maintain confidentiality Proficiency in Microsoft Office and social media technologies preferred (e.g., Sprinklr, LinkedIn, Facebook and Twitter) Financial services experience a plus Previous sales or business development experience a plus Occasional night/weekend projects as determined by event schedule