Project Manager Omnichannel Marketing
Academy Sports + Outdoors - Katy, Texas, United States, 77494![Academy Sports + Outdoors](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Academy Sports + Outdoors
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Overview
Job Description:
Education:
Bachelor’s degree in Business, Marketing, or relevant field of study is preferred.
Work Experiences:
5+ years of work experience within ecommerce, project/program management and/or marketing is preferred.
Skills:
Demonstrated experience creating, project managing and implementing online marketing strategies for a multi-channel retailer.
Proven history of managing traffic, conversion, and revenue targets.
Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external
Analytical, with strong problem-solving abilities and creative resolution skills
Ability to analyze, organize and integrate large amounts of complex information into clear, concise presentations.
Leads by example and models a passion for the business as well as demonstrates a proactive and solution orientated style.
Core project management skills with the ability to multitask and manage multiple or large projects in a cross-functional environment.
Ability to develop effective relationships and partnerships with internal/external business partners at all levels of the organization.
Strong project management skills with ability to multi-task and prioritize objective.
Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment.
Know how to execute; ability to stay focused and motivate others to execute as efficiently as possible.
Have a background in many fields and can relate cross functionally between design, merchandising, and marketing.
Experience Scrum Master
Agile Process + Experience with Agile Tools (Jira, Kanban, etc.)
Responsibilities:
Partner with Omnichannel Merchandising and Marketing to implement enterprise initiatives that drive customer engagement and conversion.
Build and manage an Omnichannel Sitewide Marketing Calendar to align priorities, track history and headwinds and set goals. Calendar to include Homepage Priorities and Key Promotions, Content, Online Only Events, Testing, Store Hours, P1 Alerts, Weather Issues, and External events that will have impact in the retail landscape, with the goal of tracking changes, history, stakeholder priorities and enable clear visibility across functional teams.
Serves as lead liaison for Merchandising and Marketing, Omnichannel Site Operations, Omnichannel Web Design, Omnichannel Merchandising & Marketing to implement enterprise level projects and initiatives that drive customer engagement & conversion.
Lead collaboration & proofing of Homepage, Emails, and Page Banners; Develop processes for planning, organization, and communication.
Partner with Omnichannel Analytics Team to develop performance recaps and address opportunities to improve engagement & conversion.
Lead and establish campaign briefs for cross departmental use for global campaigns & initiatives.
Establish and improve Omnichannel Site Operations & Web Design processes.
Facilitate and streamline processes and communication to cross-functional business leaders.
Independently ensure the successful implementation of projects including managing timelines, communications, quality, issues, risks, critical paths, and resource constraints
Partner with marketing to activate enterprise marketing plans as well as develop Omnichannel supportive campaigns.
Partner with the merchant team, marketing and web and site operations team to activate all significant product launches with the necessary supporting marketing and web specific activities to compete on a premium level.
Partner with Product Management as key stakeholder to influence capability and enhancement roadmap.
Influence cross-functional business leaders in establishing business objectives and goals specific to Omnichannel.
Duties may change; team members may be required to perform other duties as assigned.
Physical Requirements & Attendance:
Acceptable level of hearing and vision to perform job duties.
Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.
Regular attendance required.
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.