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LOCATION: Hybrid (Indianapolis/Carmel-based)

MANAGERS: CEO, Director of Client Success, Director of PR, Director of Marketing Services

POSITION SUMMARY

Pence Media Group (PMG) is seeking a Senior PR + Marketing Strategist to lead and execute bold, insight-driven communications strategies for our public, private, and nonprofit clients. This is a leadership role for a high-performing strategist who excels at shaping narratives, securing earned media, and aligning marketing tactics to measurable business impact. You’ll serve as a trusted advisor, creative force, and executional engine—owning campaign direction from concept through completion.

We’re looking for someone who doesn’t just pitch stories—they shape them. Someone who doesn’t just hit deadlines—they raise the bar. You must thrive in fast-paced environments, be fluent in integrated marketing, and bring a sharp, strategic lens to every touchpoint—internal and external.

YOUR IMPACT ZONE

• Scope: Lead high-stakes, multi-channel client campaigns from strategy through execution
• Purpose: Deliver strategic value and measurable impact to clients while driving PMG’s growth and reputation
• Accountabilities: Public Relations and Marketing Strategy, Media Relations, Client Delivery, Internal Practice Development
• Success Metrics: Client retention, earned media impact, campaign performance, quality of deliverables, timeliness, budget adherence, and utilization rate

ABOUT PENCE MEDIA GROUP

Founded by Emmy-winning journalist Nicole Pence Becker, Pence Media Group (PMG) is a full-service public relations, branding, and marketing consultancy headquartered in Indiana. We serve clients across sectors with sharp strategy, compelling creative, and hands-on execution. Our team of cross-functional experts operate with one clear mantra: “Consider it done.” PMG is proud to be a certified Women’s Business Enterprise (WBE), and in 2025 was named Outstanding Small Agency of the Year by the MUSE Creative Awards. Our work is results-driven, analytics-informed, and grounded in authentic relationships—with media, audiences, and clients alike.

POSITION OVERVIEW

PMG is hiring a Senior PR + Marketing Strategist to serve as a trusted advisor and executional leader across high-impact campaigns for our diverse client portfolio. This senior-level role is responsible for shaping integrated strategies that fuse public relations, brand storytelling, and digital marketing—across both paid and organic channels—to drive measurable business outcomes.

The Senior Public Relations + Marketing Strategist is responsible for managing and executing PR and Marketing strategies PMG clients. Your responsibilities include managing client account strategy, deliverables, timelines, and resources. You’ll pitch stories to the media, write content, execute events, develop marketing campaigns and enhance brand and digital presence. Collaborating with the client and PMG team is important to delivering successful client deliverables and ensuring a positive client experience.

You will lead with insight, operate with precision, and collaborate closely with internal teams and clients to deliver strategic clarity, compelling narratives, and campaign excellence. The ideal candidate brings deep expertise in media relations, content strategy, and digital marketing—and has a proven track record of influencing at the C-level.

This is a full-time, hybrid position. Candidates must be available for regular in-person collaboration in the Indianapolis area, including at our Carmel headquarters. A 40-hour workweek is expected.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, journalism, public relations, or a related field; advanced degree or relevant certifications a plus
• 10+ years of progressive experience in public relations, integrated marketing, or brand strategy, including direct client-facing and leadership roles
• Demonstrated success in building and executing earned media campaigns—including developing media lists, pitching, securing placements, and managing press relationships
• Strong understanding of the media landscape across national, regional, and trade outlets, with existing relationships a plus
• Exceptional storytelling and message development skills, including experience crafting press releases, thought leadership content, media briefs, and executive messaging
• Proven track record of integrating PR and marketing strategies to amplify brand visibility and business impact
• Skilled in crisis communication, reputation management, and reactive media engagement
• Strategic thinker with excellent problem-solving abilities and a strong grasp of market dynamics
• Outstanding written and verbal communication skills, including the ability to present to clients and executive stakeholders
• Experience managing multiple campaigns simultaneously with attention to deadlines, quality, and performance outcomes
• Proficiency with PR and media tools (e.g., Muck Rack, Cision), project management platforms (e.g., Monday.com, Asana), and Google Workspace
• Willingness to travel across Indiana for in-person meetings and client engagements, as needed

ROLES + RESPONSIBILITIES

Public Relations & Media Strategy

• Lead the development and execution of proactive, insight-driven PR strategies that elevate visibility and credibility for PMG and its clients across local, regional, and national media
• Serve as a strategic advisor to clients on narrative development, messaging, and media positioning
• Identify timely, relevant media opportunities and shape story angles to secure high-impact coverage across print, broadcast, online, and trade outlets
• Write and oversee the production of press releases, media advisories, executive bylines, op-eds, talking points, and thought leadership content
• Cultivate deep relationships with reporters, editors, producers, and influencers; leverage media databases (e.g., Muck Rack) to target and pitch relevant contacts
• Manage all aspects of media engagement: pitch development, interview prep, live coverage coordination, and post-coverage reporting
• Monitor and report on earned media performance, translating insights into actionable recommendations
• Navigate crisis communications and reputation management scenarios with composure and strategic clarity

Campaign + Event Integration

• Partner with internal creative, digital, and content teams to integrate PR efforts into larger marketing campaigns that span paid, owned, and shared media
• Lead or support high-visibility events (press conferences, launches, etc.) that drive media engagement and audience activation
• Manage third-party partners and vendors to ensure seamless event execution and brand consistency
• Oversee guest list development, stakeholder engagement, and post-event amplification across platforms
• Serve as a lead strategist and point of contact for assigned clients, driving campaign vision, execution, and performance
• Build strong client relationships through transparency, proactive communication, and consistent value delivery
• Lead internal teams on campaign execution, budget and timeline management, and creative alignment
• Actively participate in virtual and in-person meetings with executive presence and strategic input
• Stay ahead of market, media, and digital trends to bring fresh thinking and best-in-class practices to client work

Tools + Platforms

• Proficient in tools including Muck Rack, Google Analytics (GA4), social media platforms and project management software (e.g., Monday.com)

Location

• Hybrid role based in Central Indiana with weekly in-person collaboration in Indianapolis and Carme

Professional Development

• Actively pursue learning opportunities in the latest PR + marketing trends, including attending webinars, workshops, and industry conferences.

WHAT WE OFFER

• A collaborative and dynamic remote work environment.
• Competitive salary and bonus structure.
• Generous PTO and paid holidays.
• Opportunities for professional growth and development within a growing company.

At Pence Media Group, we value expertise, creativity and a client-centered approach. If you are a motivated, talented expert, we want you on our team! #consideritdone

HOW TO APPLY:

Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:

• Resume
• Reference List - at least three required

Applications are due at 11:59 PM on Friday, May 30th.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Public Relations and Communications Services

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