Hub Technology Group is hiring: Marketing Specialist in Boston
Hub Technology Group - Boston, MA, United States, 02298
Work at Hub Technology Group
Overview
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Overview
Contract Marketing Specialist
3-6+ Months – ON SITE in Boston
Bilingual/Multilingual preferred
Healthcare Experience Required
The Marketing Specialist should have experience developing and managing provider and B2B focused campaigns leveraging provider-centric channels and tactics (Doximity, Sermo, etc). Marketing specialist is responsible for the execution of referral pipeline strategies and driving patient volume goals. Candidates will create and execute strategic data-driven marketing plans designed to achieve key business objectives and impact the hospital bottom line revenue focusing on provider referrals and patient volume.
- Lead provider-focused referral building campaigns and strategies (using Doximity and others)
- Develop, manage and execute multichannel (digital + print + events)
- Lead and execute annual U.S. News & World Report voting campaigns
- Support and expand relationships and connections with community health centers to strengthen system referral network
- Lead and partner with team (creative, digital, social, email, media) on campaign development and execution
- Conduct market research and analyze trends to help understand referring physician motivations and behavior
- Own campaign content creation from ideation to distribution, ensuring appropriate voice and tone
JOB REQUIREMENTS
- Bachelor’s in Communication, Marketing (or related field) is required; Master’s preferred
- 7+ years of relevant marketing and communications experience is required.
- Healthcare experience required
- Experience in event planning and medical conference participation (sponsorships, booth support, etc)
- Proven experience developing and executing on integrated marketing strategies and campaigns
- Demonstrable experience developing email marketing, social media and newsletter strategies
- Experience utilizing marketing systems/channels such as Hubspot, MailChimp, Constant Contact, social media advertising, Google Analytics
- Bilingual Multilingual preferred