Head of Brand Communication and Public Relations
Continental - Fort Mill, South Carolina, United States, 29715![Continental](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
If you think you are the right match for the following opportunity, apply after reading the complete description.As Head of Brand Communication and Public Relations, you will be a key member of the Marketing team (Business Area Replacement Tires the Americas) responsible for the development and steering of Continental brand(s) in the region (North & South America)This position manages AMERICAS brand communication through marketing strategy, communication and PR activities in coordination with our markets. The role also leads BA events, internal communication and marketing communication projects.Brand & Marketing Communication:Oversee all aspects of marketing communications, including digital marketing, public relations, and content creation for the region. Represent Americas in all relevant platforms related to communication (internal & external)PR - External Communication:Prepare communications materials, including press releases, reactive statements and Q&As, and preparation and execution of interviews and media placementsDevelop content for the Americas region and adapt/"Americanize" global communication content e.g. OEM approvals, SustainabilityEstablish and maintain a comprehensive network (journalists, associations, NGOs, multipliers, project partners and authorities)Digital Marketing:Orchestrate & guide social media strategy for AMER markets in tune to Conti global frameworkOversee BA's online presence in coordination with market strategies and their performanceInternal Communication:Steer and plan all internal (including HR) communications, including marketing newsletters and All Employee MeetingsDrive Americas Tires projects in responsibility, such as: Americas BA events / Marketing team events, Communication projects / focus areas etc.Crisis / Issue Management & Legal:Develop and manage communication / messaging on product, compliance and legal topicsSteer legal, regulatory and compliance processes related to brand and marketing communication activitiesCommunications Counsel:Provide direct communications counsel to executives on all matters pertaining to public relations and internal communicationsDevelop together with the communications team strategic communications plans in support of executive initiativesLeadership and Interface Management:Manage, guide & coach communication team membersTrack and steer Marketing Communications budgets of the marketsCentral contact for markets regarding PR and Marketing communicationOther duties as applicableQualifications
BASICBachelors Degree in Business, Marketing, Public Relations, Journalism, Communications or a related disciplineHave an understanding of the Tire industry10+ years of relevant Marketing professional experience with 5+ years experience with Automotive after-market products3+ years hands on experience in brand, social, or digital communication3+ years leading employees in marketing / communication functionsInternational or highly matrixed organizational experienceExperience in a large corporate environmentInternal qualified candidates will meet internal guidelines for this executive level role:
3+ years experience of leading people and projects18+ months working internationally, cross functionally and/or cross organizationallyACfEL must be complete before a promotion to SG 13
Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internal candidatesA relocation package can be offeredPREFERREDMasters DegreeBilingualInternational work experienceStrong Project Management experience
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