Get new jobs for this search by email

Marketing and Brand Public Relations Specialist

Marketing and Brand Public Relations Specialist

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from UnionPay International

UnionPay International is seeking a Brand Marketing Manager to support and implement the

company’s global brand and public relations strategies across the U.S. and Canada markets. This

position will play a key role in local market research, media engagement, PR campaign execution, and brand governance. The role is based in Jersey City, NJ, and reports to both local management and the global brand team at headquarters.

Job Responsibilities:

• Conduct and coordinate research on brand equity, market trends, media sentiment, competitor positioning, and cardholder preferences in the U.S., supporting HQ strategy with actionable insights.
• Build and maintain strong relationships with mainstream media outlets and local marketing channels, and collaborate with HQ to develop and confirm PR or promotional themes.
• Execute local brand and PR initiatives in alignment with headquarters’ guidelines, and provide support for the Latin American market. Responsibilities include delivering brand and PR training, supporting content development, reviewing materials for compliance with brand visual identity (VI) standards, and assisting with product naming, trademark registration, verification, and ongoing maintenance.
• Plan and manage public relations events, draft press releases, and create various PR content and marketing collateral to ensure timely, accurate, and effective communication of key company messages to target audiences.
• Serve as the liaison with the HQ brand and PR teams; support any additional assignments from headquarters or local leadership.

Requirements:

• Bachelor’s degree or above, preferably in Marketing, Communications, Business or a related field.
• Preferably 2 or more years of relevant experience in branding, PR, or marketing, ideally within the financial services or technology sectors.
• Strong analytical, interpersonal, and project management skills.
• Excellent verbal and written communication skills in English; Mandarin Chinese proficiency is a plus.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word); experience with design tools or data visualization is a plus.
• Familiarity with media relations, event planning, and content development.
• Willingness to travel for business purposes.
• Able to work collaboratively with cross-regional and cross-functional teams.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Public Relations

Referrals increase your chances of interviewing at UnionPay International by 2x

Get notified about new Marketing Specialist jobs in Jersey City, NJ.

New York, NY $65,000.00-$75,000.00 17 hours ago

New York, NY $77,010.00-$104,190.00 1 week ago

New York, NY $67,000.00-$70,000.00 1 week ago

Coordinator, Brand Marketing - Ann Taylor

New York, NY $116,500.00-$189,800.00 4 days ago

New York, NY $62,000.00-$95,935.00 1 week ago

New York City Metropolitan Area $70,000.00-$90,000.00 2 weeks ago

New York City Metropolitan Area $65,000.00-$82,000.00 4 days ago

New York, NY $65,000.00-$116,000.00 6 days ago

Manager, Community Manager - L’Oreal Academies

New York, NY $98,400.00-$140,200.00 1 week ago

New York, NY $60,000.00-$80,000.00 2 weeks ago

New York, NY $80,000.00-$95,000.00 2 weeks ago

New York, NY $69,900.00-$138,300.00 5 days ago

New York City Metropolitan Area $90,000.00-$120,000.00 6 days ago

New York, NY $60,000.00-$80,000.00 2 weeks ago

Brand Activations & Partnerships Coordinator, Brand Marketing, Shopbop

New York, NY $39,900.00-$85,400.00 1 week ago

New York, NY $138,000.00-$170,000.00 6 days ago

New York, NY $83,000.00-$119,000.00 1 month ago

Instagram Global Consumer Brand Marketing Manager

New York, NY $150,000.00-$211,000.00 1 week ago

Marketing Manager, Brand Partnerships, Google Cloud

New York, NY $137,000.00-$201,000.00 17 hours ago

New York, NY $90,000.00-$130,000.00 1 week ago

New York, NY $70,000.00-$75,000.00 3 weeks ago

New York City Metropolitan Area $120,000.00-$135,000.00 4 days ago

New York City Metropolitan Area $100,000.00-$115,000.00 2 weeks ago

New York, NY $115,000.00-$120,000.00 1 week ago

Manager, Marketing (L'Oreal Paris Skincare)

New York, NY $98,400.00-$119,170.00 1 day ago

Senior Manager, Retail Marketing & Events

New York City Metropolitan Area 4 weeks ago

Social Media Manager and Content Creator

New York, NY $85,000.00-$100,000.00 4 days ago

New York, NY $137,000.00-$201,000.00 2 weeks ago

New York, NY $65,000.00-$75,000.00 3 weeks ago

Student Marketeer - City College of New York

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.