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North American Savings Bank is seeking an EVP, Chief Retail Banking & Marketing Officer to align with their mission of enhancing customer experiences and driving growth. This role involves overseeing retail operations and marketing strategies to reach business goals, while fostering a strong culture of leadership and excellence in service. The ideal candidate will possess extensive experience in higher-level banking roles, with a strong focus on customer-centric strategies and operational effectiveness. Comprehensive health insurance options 401(k) retirement plan with immediate employer match Generous paid vacation, sick, and personal days Bonus day off for birthday Qualifications

Minimum 15 years of progressive leadership experience in retail banking or marketing. Five years in an executive role required. Strong understanding of deposit operations and customer experience. Responsibilities

Develop and execute retail banking and marketing strategy. Oversee customer service functions. Lead initiatives to drive customer acquisition and retention. Skills Leadership Strategic Thinking Customer-Centric Mindset Communication Education Bachelor’s degree in Business, Marketing, Finance, Accounting MBA or advanced degree preferred NASB has job openings across all departments. Start your career with a local Kansas City bank and national banking lender today!

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience. Available Jobs Position: EVP, Chief Retail Banking & Marketing Officer Job Id: 1431 # of Openings: 1 Executive Vice President, Chief Retail Banking & Marketing Officer Our mission is to create exceptional experiences for our customers that help them achieve their dreams, and we seek extraordinary individuals with the talent and passion to help us bring those dreams to life. Are you looking for a fulfilling career with a dynamic company culture, growth opportunities, and the chance to make a real impact? At North American Savings Bank (NASB), we pride ourselves on delivering top-notch customer service and financial solutions to support our customers achieve their dreams, whether it's buying their first home or planning for retirement. We believe exceptional customer service starts with an outstanding work culture that rewards hard work, provides the right tools for success, and values a healthy, happy team. With over 92 years of success and continued growth, NASB is seeking new team members eager to grow with us! Wearecurrently looking for an

EVP, Chief Retail Banking & Marketing Officer

to join our Retail Deposits, Banking Operations, Marketing teams. Job Summary The EVP and Chief Retail and Marketing Officer is a key member of the bank’s executive leadership team, responsible for leading and aligning the bank’s retail deposit operations, customer service functions, and marketing strategies. This role oversees strategic initiatives that drive customer acquisition and retention across both deposit and lending channels. The role carries full P&L accountability and is central to the growth and profitability of a $3 billion national bank with a mix of locally sourced deposit products and nationally sourced lending products. The ideal candidate has a strong leadership background, is adaptable, emotionally intelligent (EQ), and has prior experience in C-Level roles, such as Chief Marketing Officer, Chief Retail Officer, or Chief Operations Officer. What you can expect to work on Strategic Leadership & Execution: Develop and execute the bank’s retail banking and marketing strategy to support overall business objectives, including growth, profitability, and customer experience goals. Lead enterprise-wide initiatives focused on customer acquisition, retention, and product penetration across both deposit and lending channels. Design and implement strategies to diversify deposit and loan origination channels, including online platforms, niche real estate segments, and referral/repeat business networks. Partner with executive leadership to shape long-term strategic direction and optimize P&L performance, including ways to optimize the bank’s acquisition costs and cost of funds structure. NASB has job openings across all departments. Start your career with a local Kansas City bank and national banking lender today!

Available Jobs Position: EVP, Chief Retail Banking & Marketing Officer Location:

Kansas City, MO

Job Id: 1431 # of Openings: 1 Executive Vice President, Chief Retail Banking & Marketing Officer Our mission is to create exceptional experiences for our customers that help them achieve their dreams, and we seek extraordinary individuals with the talent and passion to help us bring those dreams to life. Are you looking for a fulfilling career with a dynamic company culture, growth opportunities, and the chance to make a real impact? At North American Savings Bank (NASB), we pride ourselves on delivering top-notch customer service and financial solutions to support our customers achieve their dreams, whether it's buying their first home or planning for retirement. We believe exceptional customer service starts with an outstanding work culture that rewards hard work, provides the right tools for success, and values a healthy, happy team. With over 92 years of success and continued growth, NASB is seeking new team members eager to grow with us! Wearecurrently looking for an

EVP, Chief Retail Banking & Marketing Officer

to join our Retail Deposits, Banking Operations, Marketing teams. Job Summary The EVP and Chief Retail and Marketing Officer is a key member of the bank’s executive leadership team, responsible for leading and aligning the bank’s retail deposit operations, customer service functions, and marketing strategies. This role oversees strategic initiatives that drive customer acquisition and retention across both deposit and lending channels. The role carries full P&L accountability and is central to the growth and profitability of a $3 billion national bank with a mix of locally sourced deposit products and nationally sourced lending products. The ideal candidate has a strong leadership background, is adaptable, emotionally intelligent (EQ), and has prior experience in C-Level roles, such as Chief Marketing Officer, Chief Retail Officer, or Chief Operations Officer. What you can expect to work on Strategic Leadership & Execution: Develop and execute the bank’s retail banking and marketing strategy to support overall business objectives, including growth, profitability, and customer experience goals. Lead enterprise-wide initiatives focused on customer acquisition, retention, and product penetration across both deposit and lending channels. Design and implement strategies to diversify deposit and loan origination channels, including online platforms, niche real estate segments, and referral/repeat business networks. Partner with executive leadership to shape long-term strategic direction and optimize P&L performance, including ways to optimize the bank’s acquisition costs and cost of funds structure. Marketing & Brand Strategy:

Lead the Marketing team in building a national brand strategy, with a focus on digital channels (SEO, content marketing, paid media) and local community engagement. Align brand messaging with core banking values, target audience, and regulatory standards. Use data-driven segmentation to personalize messaging and offers based on geography, financial behavior, and product need—maximizing ROI on every customer acquisition dollar. Identify, evaluate, and build a diversified mix of acquisition channels—including SEO, digital advertising, partnerships, affiliates, referral programs, and relationship-driven sourcing—to reduce dependence on any single channel and optimize acquisition costs. Create marketing initiatives aimed at attracting stable, cost-effective depositors—focusing on customer segments that value security, relationship-based service, or convenience over rate alone. Retail & Deposit Operations Oversight:

Oversee all customer-facing deposit operations and service functions across local branches. Ensure operational excellence and consistent customer experience across branch and digital channels. Drive deposit growth through relationship development, effective service delivery, and sales leadership. Support the lending business through targeted marketing, lead generation, and borrower relationship development for Non-QM mortgages and construction/development loan products. Collaborate with lending leadership to drive loan volume via national digital channels and relationship-driven sourcing. Develop lead generation strategies for Non-QM and construction/development loans targeting borrowers who align with the bank’s credit risk appetite and offer higher yield potential. Establish strategic alliances and referral networks (e.g., real estate professionals, financial advisors, online platforms) to enhance customer acquisition efficiency and access untapped markets. Executive Management & Governance:

Serve as a key contributor to the executive leadership team, actively participating in enterprise planning, risk management, business forecasting, and strategic decision-making. Ensure compliance with applicable laws, regulations, and internal policies across all areas of responsibility. Report directly to the President and Chief Executive Officer (CEO), providing clear and concise updates on the performance of the lending and operations department. Present strategic insights and key performance metrics to the board of directors and executive leadership. Strategic Vision & Execution: Demonstrate the ability to develop, communicate, and execute a clear strategic vision that aligns with the organization’s mission, long-term goals, and financial objectives. Enterprise-Level Decision Making: Lead with a broad, enterprise-wide perspective; balance competing priorities while driving value creation, operational excellence, and sustainable growth Talent Development & Culture Building: Recruit, mentor, and retain high-performing leadership teams. Champion a high-integrity, performance-driven culture that values innovation, accountability, and diversity. P&L Ownership: Exercise full accountability for business line or enterprise P&L performance. Consistently deliver on financial, operational, and strategic goals through disciplined execution and risk-aware leadership. Directly manage:

SVP – Banking Operations Officer VP – Branch Sales Manager VP – Marketing Manager Other functional leaders in customer service and deposit operations

What you offer us

Bachelor’s degree in Business, Marketing, Finance, Accounting, or related field (MBA or advanced degree preferred). Minimum 15 years of progressive leadership experience in retail banking, marketing, or financial services, with at least 5 years in an executive role or an appropriate combination of education and experience. Prior experience in C-Level roles, such as Chief Marketing Officer, Chief Retail Officer, or Chief Operations Officer, and part of an Executive Leadership Team is preferred. Proven track record of leading cross-functional teams and delivering measurable growth and profitability in a P&L role. Strong understanding of deposit operations, customer experience, digital marketing, and modern banking trends. Preference for candidates with experience in developing and managing online deposit acquisition strategies that are cost-effective and scalable. Experience in diversifying deposit and lending channels, including online platforms, SEO, niche real estate lending, referral networks, and ability to develop repeat business channels—is highly desired. Excellent leadership, communication, and strategic planning skills. Soft Skills & Personal Qualities:

Strategic Thinking –

Ability to see the big picture, anticipate industry shifts, and align short-term actions with long-term vision. Executive Presence –

Confidence, poise, and clarity in communication that inspires trust and respect at all levels — from boardrooms to team meetings. Emotional Intelligence (EQ) –

Strong self-awareness, empathy, and the ability to manage emotions and interpersonal relationships with tact and effectiveness. Customer-Centric Mindset -

Intuitively focused on customer experience, loyalty, and advocacy — balancing this with profitability and operational goals. Resilience –

Maintains focus and drive through setbacks and challenges, demonstrating tenacity, optimism, and a solutions-oriented attitude. This position is based in our KCMO corporate office, primarily in-office with flexible Friday work-from-home. Flexibility - work-from-home days may be adjusted based on business needs and conditions. office. Occasional business travel. Physical Requirements:

Ability to lift/carry up to 25 pounds occasionally. Ability to remain stationary (sitting or standing) for prolonged periods. Ability to conduct keyboard/computer work for extensive periods. Ability to communicate clearly (understand/be understood) with customers in person or over the phone/computer. What we offer you

NASB offers competitive compensation and excellent benefits packages, including: Comprehensive health insurance options including medical, dental, and vision coverage. 401(k) retirement plan with immediate employer match. Generous paid vacation, sick and personal days. Plus, enjoy a bonus day off for your birthday! Exclusive mortgage and banking benefits. Paid holidays, volunteer time off, and free parking at NASB facilities. Employee referral bonuses and internal training programs to help reach your career goals. Note: This job description should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as may be required. The employer has the right to revise this job description at any time. The job description is not to be construed as a contract for employment.

North American Savings Bank (NASB) is an Equal Opportunity/Veterans/Disabled employer.

Add your profile to the North American Savings Bank talent network, and when aposition opens that matches your interests, we'll reach out to you! Sign up here If you require reasonable accommodation for any part of the application or hiring process due todisability, you may submit your request through following methods: If you require reasonable accommodation for any part of the application or hiring process due todisability, you may submit your request through following methods: Email:

jobs@nasb.com

Mail:

North American Savings Bank Attn: HR 903 E. 104th Street, Suite 400 Kansas City, MO 64131 North American Savings Bank is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other characteristic protected by law. FMLA Notice (link to pdf) – Employee Rights and Responsibilities E-Verify (link to pdf) Right to Work (en español ) (link to pdf) EEOC Poster (en español )(link to pdf) EPPA Notice (link to pdf) Policy Statement on Behalf of Protected Veterans and Individuals with a Disability (link to pdf) Work with the best. Don't just listen to us though. *Note: Benefits may change at any time. Certain benefits may have specific eligibility requirements. North American Savings Bank is an Equal Opportunity/Veterans/Disabilities Employer and is proud to have a drug-free environment. All employment offers are contingent upon applicant successfully completing background screenings. 1 Terms: $250 paid out after 30 days of employment. Second payout of $250 after 90 days of employment. Complete details provided upon job offer. Get your free, confidential resume review. or drag and drop a PDF, DOC, DOCX, ODT, or PAGES file up to 5MB. What is the biggest challenge in your job search?

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