Director of Marketing
Sage Hospitality Group - Asbury Park, New Jersey, us, 07712
Work at Sage Hospitality Group
Overview
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Overview
Why Us? At Sage Hospitality Group, we look for innovative leaders, with an eye for disruption. Never looking for someone just looking for a job, we are looking for the power players, the people who want to rise to the top. Sage allows for opportunities for growth and personal fulfillment, paying attention to the parts that keep us human and happy. We want to attract and retain associates that are engaged in our culture, passionate about hospitality and excited to enrich lives, one experience at a time. Sage Hospitality Group was founded on a spirt of bold individuality. By going our own way, we have created some of the world’s best hotels, restaurants, and experiences. But the truth is, none of it would have happened without people like you. People who follow their own path, who are hungry to learn and who love their community. People who do not sit around and wait, they just do. You belong here.
Job Overview
As the on-property marketing lead, you're the creative force behind making your property culturally relevant and irresistible. Your role is to craft an immersive brand experience that resonates with guests and keeps them coming back for more. You'll drive guest experiences, orchestrating every touchpoint to embody the Asbury Collection 's unique vibe. From curating partnerships that amplify our lifestyle cred to conceptualizing Insta-worthy moments throughout the property, you'll ensure your hotel isn't just
a place to stay, it's the place to be. You'll collaborate with every department, infusing the brand's DNA into everything from staff interactions to guest room touchpoints. As the keeper of your hotel's reputation and public perception, you'll be its biggest advocate, balancing revenue goals with artistic vision. Think of yourself as the property's insider, its tastemaker, and its long-term success strategist all rolled into one.
Your job is to make sure your hotel doesn't just fit into the market—it defines it.
Responsibilities
ESSENTIAL RESPONSIBILITIES
Own & create the marketing plan and calendar
Assist in yearly budget creation
Create copy for any and all hotel communications that is on brand standards
Liaison between corporate marketing team and hotel
Ensure every aspect of the hotel remains on brand
Oversee & create all collateral
Work closely with local organizations/Chamber of Commerce/Tourism on marketing & public relations
Determine hotel swag items
Digital Marketing.
Oversee Guest Communication
Work with digital marketing team on landing pages, paid media, email campaigns
Oversee all website content
Manage special offers & deals pages
Sales & Revenue
Create & implement meeting offers
Strategize with Director of Revenue Management on room strategy
Create and implement transient packages & work directly with BT to
entice & maintain accounts
Create presentations & collateral support
F&B
Work with in-house (or 3rd party teams) on food & beverage promotions
Ensure amenities are on brand Partnerships
Implement new partnerships & ideas by involvement in the community
and interaction with peers
Activations
Create & produce programming & activations
OTHER RESPONSIBILITIES
All other duties as assigned, requested or deemed necessary by management.
SUPERVISORY DUTIES
None
BEHAVIORAL FOCUS
At Sage, we pride ourselves on the behaviors that build our culture and help associates perform in their positions. We value integrity, performance, team spirit, growth, delivering extraordinary guest experiences, and engaging in our communities. We have also outlined specific competencies that contribute to success at Sage. Please review our competency models to understand the behaviors expected of different levels in the organization (you may find these models in our learning management system).
Qualifications
Education/Formal Training
A four year college degree or equivalent education/experience
Experience
Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment
95% indoor office environment
Salary
USD $70,000.00 - USD $80,000.00 /Yr.
ID:
2025-26283
Position Type:
Regular Full-Time
Property
:
The Asbury Hotel
Outlet:
The Asbury
Category:
Sales & Marketing
Min:
USD $70,000.00/Yr.
Max:
USD $80,000.00/Yr.
Tipped Position:
No
Address
:
210 5th Ave
City
:
Asbury Park
State
:
New Jersey
EOE Protected Veterans/Disability