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University of Utah Marketing Manager Salt Lake City, Utah Apply Now

Monday-Friday, 8 to 5. After initial onboarding period (3 months) this position is eligible for a hybrid work schedule of 2 days in the office and 3 days remote per week.

VP Area: Academic Affairs

Department: 02118 - EM: Planning & Analysis

Location: Campus

City: Salt Lake City, UT

Type of Recruitment: External Posting

Pay Rate Range: $65,000 - $78,000

Close Date: 01/05/2025

Job Summary:

The division of Enrollment Management at the University of Utah is seeking a dynamic and experienced marketing manager to join a fast-paced, results-driven Marcomm team dedicated to creating and delivering an array of innovative and meaningful engagement opportunities for a variety of audiences and stakeholders.

This position is responsible for executing on enrollment management efforts, ensuring the fulfillment of marketing campaigns and projects on time and within budget as well as managing designated marketing team members. Reporting to the Director of Marketing and Communications, this strategic role will develop and execute integrated marketing campaigns across digital, print, and social media channels. This position is a primary lead on receiving and assigning incoming project requests from Enrollment Management and university partners, and helps manage the production schedule for the Marcomm team. This position is a liaison and contact person for other EM departments and university partners, facilitating services, deliverables, and managing the client relationship. The marketing manager will also help vet and oversee external vendors and agencies.

Responsibilities:

1. Develop and execute compelling communication plans that effectively target a variety of audiences with differentiated messaging across multiple channels.
2. Supervise and mentor assigned staff, including but not limited to, a graphic designer, digital media specialist, and student workers.
3. Build effective, strong working relationships with employees, colleagues, management and vendors through trust, communication, and credibility.
4. Create and lead the social media strategy for the Office of Admissions.
5. Serve as one of the department’s primary project managers, overseeing marketing projects, deliverables, deadlines, and ensuring client satisfaction. Serve as administrator for the office’s project management software (Asana) and tools.
6. Oversee the creation of marketing materials for Enrollment Management departments, including the Office of Admissions, University Office of Scholarships and Financial Aid, Office of Orientation and Transition, Early College Programs, and Office of the Registrar.
7. Help develop and oversee the execution of the paid digital advertising strategy.
8. Analyze marketing performance through key metrics and create comprehensive reports on campaign effectiveness. Make data-driven recommendations to improve engagement and conversion rates.
9. Serve as enrollment brand ambassador ensuring that all projects maintain consistent messaging, voice, and visuals. Work with central university marketing team to create alignment.

Minimum Qualifications:

Bachelor’s degree in a related area or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of hiring department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department. Master’s degree in a related area may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences:

1. Demonstrable experience and expertise in project and time management. Ability to change directions as needed to ensure project success.
2. Experience working within a brand system and creative platform.
3. Experience launching and optimizing digital campaigns. Working knowledge of Google Analytics.
4. Exceptional attention to detail, strong problem-solving skills, and the ability to thrive in a dynamic, collaborative environment.
5. Excellent written and verbal communication skills.
6. A proactive approach with the ability to anticipate needs and plan for problems before they arise.
7. Ability to work with, serve, help, lead, mentor, and take directions from others in the interest of moving process and programs forward to the desired outcome.
8. Prioritizes service excellence with emphasis on responsiveness, informing constituents of process, being pleasant to work with, educating, and providing timely, accurate information.
9. A deep understanding of communication trends, technologies, and digital platforms.
10. Strong understanding of higher education and the enrollment process.

Special Instructions Summary:

Additional Information:

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service may elect to enroll in URS if they make the election before they become eligible for retirement.