Content Marketing Manager
FlowX - New York, New York, us, 10261![FlowX](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at FlowX
Overview
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Overview
Mission:
In this content marketing manager role, you will have the opportunity to build and shape the company's content marketing strategy. You will work closely with the Head of Marketing, as well as cross-functional teams, including sales and R&D, to execute impactful content marketing campaigns.
This is what you will be contributing to:
Develop and execute a comprehensive content marketing strategy to drive brand awareness, engagement, and lead generation.Create high-quality, compelling content including blog posts, white papers, case studies, eBooks, and social media updates tailored to target audiences in the B2B software sector.Collaborate with the product, sales, and customer success teams to ensure content aligns with business goals and effectively communicates product value propositions.Utilize data and analytics to measure the effectiveness of content marketing efforts and optimize strategies for improved performance and ROI.Manage content calendars, coordinate with external writers and agencies, and ensure consistent brand messaging across all channels.Experience & skill set you need to succeed:
Minimum of 3 years of experience in content marketing, preferably in a deeptech or B2B environmentUnderstanding of digital marketing best practices and trendsProven track record of developing and executing successful marketing campaignsExcellent communication and collaboration skillsHigh-agency, proactive, and autonomous work styleExperience in fintech or platform B2B marketing is a plusWhat's in it for you:
Joining a product company in such early stages means you are invited to leave a print on the evolution of both the business and the product.Involvement in international accounts throughout the expansion of the companyDirect involvement in further building the team & the cultureEarly-stage equity and competitive benefits package